Quantum Brief – Page 211 – storyboard18

Pernod Ricard India retains Wavemaker India to handle its media duties

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

As a part of the mandate, Wavemaker will oversee all services throughout the marketing funnel. Wavemaker’s Delhi office will continue to service the media mandate.

Biz Moves: Wavemaker, mSix&Partners, Experience Commerce, Sociowash, Popkorn and id8 Media Solutions bag new business

Wavemaker won the multinational consumer goods company’s media business in India where the account size is estimated at Rs 1600 crores.(Representative Image: Markus Spiske via Unsplash)

Keep up with all the key business wins and the account movements.

Mast & Meh: Britannia, Parachute, Hitachi, Adani Group, Airtel

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Online food delivery platforms’ profitability leads to modest 7% spike in business: Redseer

Amid the prolonged funding winter gripping the sector, startups have been forced to slash marketing budgets and are viewing IPL sponsorships with caution. (Image source: @IPL via X)

In their continued stride towards profitability, prominent online food delivery platforms adopted a different marketing approach during IPL-2023, opting for muted campaigns rather than relying on extravagant and attention-grabbing advertisements.

Creativeland Asia Network launches Creativeland Studios: acquires 62% majority stake in London-based Creators Inc.

With this acquisition, Creativeland Studios has consolidated ten active slates, including two titles in production and now will have over 50 titles in its pipeline. (Representative image by Jeremy Yap via Unsplash)

CLAN has launched Creativeland Studios to focus on the growth of its long and short-format cinema and tv content offering – focussing on creating, producing and distributing films, documentaries, television series and audio content.

JioCinema sets new world record with 3.21 Crore peak concurrency during TATA IPL 2023 final

Amid the prolonged funding winter gripping the sector, startups have been forced to slash marketing budgets and are viewing IPL sponsorships with caution. (Image source: @IPL via X)

Ad revenue on digital substantially higher than TV with JioCinema having over 13 times the number of advertisers on TV. Connected TV reach during the TATA IPL 2023 was 2X of HD TV.

Storyboard18 Exclusive: Wavemaker India wins Reckitt Benckiser’s Rs 1600 Cr media business

Saatchi & Saatchi Propagate aims to position Enamor as the preferred choice among digital audiences, highlighting the diverse range of offerings available. (Representative Image: Giorgio Trovato via Unsplash)

On May 8, 2023, Storyboard18 was the first to report that Reckitt was on pitch. Agencies from IPG Mediabrands, GroupM, and Dentsu participated in the pitch. Dentsu is the incumbent agency.

Are ad agencies in danger of becoming brand vendors?

According to Adityan Kayalakal, paying a little more attention to the advice they give clients would help ad agencies tremendously.

Legacy agencies are increasingly under the threat of becoming ‘vendor-zoned’ by clients, independent writers and other content creators.

BGMI’s second innings: 130 million downloads before ban, experts predict greater success

In a significant development, towards the end of last year, the government officially recognized e-sports as a part of multi-sports events. The category now falls under the Department of Sports, within the Ministry of Youth Affairs and Sports.

BGMI’s return fuels collaboration opportunities and excitement among streamers and brands.

JioCinema crosses 32 million concurrent views, Twitter users laud the achievement

In an unprecedented move for cricket, the base price for digital rights has surpassed that of TV rights.

JioCinema has already started cementing its position as one of the best OTT players out there after acquiring rights to HBO and Warner Bros Discovery Inc. content.