Quantum Brief – Page 212

Yes Bank unveils refreshed brand identity

The tick has been transformed into a soaring bird, which represents the bank’s current position of ‘soaring’. Moreover, the smoothened out corners and fluid shapes have replaced the angular edges of the older identity, along with a more emphatic typography. (Still from an ad)

The familiar blue and red colours that have been associated with the Yes Bank logo have got a makeover as well; the red and blue have an electric tone, representing high energy and innovation that the Yes Bank of today stands for.

Vocal for local: Tips for brands on local targeting

Kantar said that three local brands stood in 2022 ranking and improved their rankings by at least 30 places. (Representative Image: Priscilla Du Preez via Unsplash)

Local targeting can play an effective role to bridge the gap between brand owners and local consumers. It can also play an important role for people making purchases within their reach. This can benefit the brands.

JioCinema cements its position as the largest OTT service; enters into a multi-year partnership with NCBU

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

This partnership leverages JioCinema’s reach and expertise to introduce Indian audiences to the Peacock brand and NBCU’s portfolio.

Biz Moves: The Minimalist, mSix&Partners, Garage Group, Social Panga and Scrollin Media win accounts

Creative solutions company The Minimalist has won the digital creative media mandate for Schwarzkopf’s consumer business line. The agency will build and execute social media channel strategy, management of the brand’s social media platforms and create inventive moment marketing solutions for Schwarzkopf At Home brand. (Representative Image: Ralfs Blumbergs via Unsplash)

Keep up with all the key business wins and the account movements.

What’s Goa’s advertising scene like?

Post the pandemic, the average traveller in Goa has changed, she said. “For the longest time, Goans thought the foreigners had the purchasing power, which is true to some extent. However, that has changed in the last couple of years. A lot of Indian travellers are big spenders. Today, the specialty restaurants of Goa cater to the Indian traveller because they are all for experimentation,” Gunjan Bakshi added.(Representative Image: Mayur Deshpande via Unsplash)

India’s smallest state Goa hosts the biggest advertising festival in the country, the Goafest. However, when it comes to its own advertising industry, things are a bit different.

Film actors lead in brands’ endorsement with 51% share of ad volumes in IPL 2023: TAM

The fraudsters have also altered an interview clip of Kohli, replacing his real voice with a synthetic one to make it seem like he is promoting an online game of dubious value.

During IPL 2023, three out of the top five categories that were endorsed by celebrities belonged to the F&B sector.

Batman and Harry Potter – Fossil collections highlight Fossil’s creative innovation as a global brand

Johnson Verghese shared that technology and innovation will continue to be one of the central pillars of Fossil's marketing approach, and Fossil is also focusing on including new styles based on youth trends and preferences for the younger audience.

Fossil actively curates products that match the various modern trends and styles popular among consumers. This combination of variety and creative design has helped Fossil become one of the leading brands in the fashion watches and accessories segment of the Indian market.

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