Category: Quantum Brief

Amazon vs Myntra: Who will win over more Gen Z shoppers in India?

Unlike previous generations, which were heavily influenced by Bollywood and sports celebrities, Gen Z shoppers are more picky about who they follow. Social media influencers have emerged as a significant force in shaping their purchase decisions. However, there is a catch. This group only follows influencers or celebrities who ‘walk the talk’ and are more trustworthy. (Representative Image: Amanda Vick via Unsplash)

From curating quirky shopping experiences to creating catchy videos on the latest fashion trends, Storyboard18 decodes how Amazon and Myntra are set to capture Gen Z shoppers.

Starcom wins digital mandate of mulitple P&G India brands; account size estimated to be Rs 100 cr

Pollen, the influencer marketing agency under the network, will be responsible for curating influencer campaigns for the brand. (Representative Image: Immo Wegmann via Unsplash)

The mandate includes digital planning, buying, and activation, for all of Procter & Gamble’s digital-first brands. It also includes search responsibilities for well-known brands including Head & Shoulders, Ariel, Tide, Oral B, and Vicks.

FCB Group India launches FCB/SIX; makes Ankit Banga as its chief business officer

FCB/SIX India will leverage Kinnect’s team of 115 platform and data experts to drive full-funnel marketing, including retention, engagement and loyalty, using its global proprietary tools and techniques. (L to R: Ankit Banga, Rohit Ohri, and Rohan Mehta)

The launch of FCB/SIX in India follows on the heels of FCB Group India’s recent acquisition of Kinnect, newly rebranded as FCB Kinnect.

Biz Moves: Havas Media Group Verve Media, Art-E Mediatech and ODN bag new businesses

Biryani brand Paradise Biryani has appointed Havas Group India's Havas Media Group as its media agency-on-record (AOR). The responsibilities include looking into the brand’s media strategy across all offline and digital media channels.(Representative Image: Joe Neric via Unsplash)

Keep up with all the key business wins and the account movements.

#TBH: Can advertising take the lead in bringing social change?

While sticking their necks out on issues may imperil the brands, they do take calculated risks to be able stand out in the clutter. To be sure, the representation of the LGBTQIA+ community in advertising is a more recent phenomenon. This may be a result of the successful challenge to Section 377 of the Indian Penal Code that effectively decriminalised consensual adult same-sex relationships, providing a huge fillip to the LGBTQIA+ movement. (Stills from ads)

Gone are the days when brand advertising just meant highlighting the features or attributes of a product. Today, brands are strongly aligning their communication strategies with a cause. With the proliferation and the growing popularity of social media, the medium has played its part in brands strongly associating with a cause.

Star Sports lands in boycott controversy over comedian Munawar Faruqui’s presence in IPL

Munawar Faruqui and others were arrested for the alleged offences punishable under various sections of the Indian Penal Code, including section 295-A which deals with deliberate and malicious acts intended to outrage religious feelings of any class.

Stand-up comedian Munawar Faruqui, who was arrested and released on bail in 2021 for allegedly hurting religious sentiments, featured in Star Sports’ coverage of the May 12 IPL match between Mumbai Indians and Gujarat Titans. His presence led several Twitter users to call for boycott of Star Sports India.

HomeLane chooses 22Feet Tribal Worldwide for its digital and production mandate

A recent Modor Intelligence Forecast report pegged the market for home interiors and renovation in India to be between USD 20 - 30 billion. (Representational image by ian dooley via Unsplash)

The interior design industry is largely unorganised and comprises mainly of small, mid-sized players. HomeLane’s goal is to stand out in a cluttered residential interiors market.