Quantum Brief – Page 214

Mother’s Day ads – An ode to mothers

Stills from Mother's Day ads from brands.

Here’s a list of some of the most interesting, lovable and heartwarming ads by brands, exclusively created for Mother’s Day.

Famous Innovations gets a hattrick; Tilt Brand Solutions and Sociowash bag new accounts

Tilt Brand Solutions' responsibilities will include conceiving, creating and executing a through-the-line brand and advertising programme for MG Comet EV. (Representative Image: Dimon Blr via Unsplash)

Keep up with all the key business wins and the account movements.

Explained: JioCinema’s premium play and how the streamer is changing the game

According to a recent report by Finecast-GroupM, the majority of households, precisely two out of three, prefer to use Connected TV as their primary mode of accessing TV content, with streaming being the most favored way of consuming TV.

After amassing record-breaking users through its freemium model and striking a content deal with Warner Bros content, JioCinema announced premium pricing of Rs999 a year to take on global rivals.

Unilever personal care brands unveiled as official sponsors of FIFA Women’s World Cup 2023

The FIFA Women’s World Cup 2023 is set to be the biggest standalone women’s sporting event in the world, reaching an estimated two billion people.

The collaboration will build on existing projects by Unilever brands, which aim to have a positive impact on communities.

Storyboard18 Insider: Influencer scandal; a fitness brand loses muscle; rescuing talent

Catch all the inside industry stories and hot gossip on Storyboard18. (Representative Image: Europeana via Unsplash)

Get your fix of sizzling hot gossip and inside stories.

Mast & Meh: Ariel, Starbucks India, MyFitness, Country Delight

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Polyamoryfication of adland: Why are brands getting together with multiple agency partners?

Specialized agencies with unique capabilities are becoming essential in helping companies connect with younger consumers across emerging platforms. (Representational image: Burkhard Kaufhold via Unsplash)

The trend of multiple agencies being hired by marketers can be attributed to multiple factors including customer segmentation, younger cohorts and legacy agencies falling short on the promise of integration. Specialized agencies with unique capabilities are becoming essential in helping companies connect with younger consumers across emerging platforms. The trend of multiple agencies being hired by marketers can be attributed to multiple factors including customer segmentation, declining attention spans of younger cohorts and legacy agencies still stuck in old ways of brand building.

PepsiCo-owned Mirinda unveils new visual identity

Mirinda's new visual identity will be rolled out across the leading 20 international markets from May 2023, with many featuring their native languages on the cans. (Image source: PepsiCo)

The visual identity was developed by PepsiCo Design and Innovation “to ignite creativity”. A new global brand platform, ‘There’s no flavour like your flavour’ was also unveiled.

MG Motor India appoints Tilt Brand Solutions as its creative partner for MG Comet EV

Tilt Brand Solutions also won the mandate of manufacturing and hospitality company Kohler India. The agency has been entrusted with conceiving, creating and executing an always-on brand and communication programme for the company’s entire portfolio. (Still from an ad)

Tilt Brand Solutions’ mandate will include conceiving, creating and executing a through-the-line brand and advertising programme for MG Comet EV.

Uber’s new ‘Resilient Aspirers’ ad campaign fuels Indian dreams

Ride-hailing service Uber recently launched a campaign called ‘Resilient Aspirers’ that celebrates the indomitable spirit of the country. For the campaign, the brand has partnered Indian cricketer T Natarajan.

Uber’s ad campaign featuring cricketer T Natarajan inspires many by highlighting the struggles he went through in life to achieve his dream of playing for the Indian National Cricket Team.