Category: Quantum Brief

Godrej Consumer Products acquires Raymond’s FMCG business

The RCCL FMCG business is being sold to GCPL along with the trademarks of Park Avenue (for the FMCG category), KS, KamaSutra and Premium. (Representative Image: Cytonn Photography via Unsplash)

As per Sudhir Sitapati, managing director and chief executive officer of GCPL, “Raymond is a leading player in the deodorants and sexual wellness categories with brands like Park Avenue and KamaSutra. This acquisition allows us to complement our business portfolio and growth strategy with under-penetrated categories that offer a long runway of growth.”

Pepsi’s new ad featuring Samantha Ruth Prabhu breaks gender stereotypes

This spot also breaks gender stereotypes challenging how women are perceived in a societal set-up. Pepsi ad follows the evolved female portrayal in advertising which brands such as Tanishq, Ariel 'Share the load' and Fastrack have been highlighting. (Stills from the ad)

Pepsi’s new campaign aims to inspire every woman to own their life with unwavering self-confidence, authenticity, and mettle.

Alphabet and Meta lure back advertisers, Snap Inc. likely to struggle

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

As per MAGNA, the social media market is expected to grow by six percent to $66 billion. Last year, the market grew by two percent due to Apple’s privacy updates making it difficult for advertisers to gather data about users for targeted ads.

Viacom18 and Warner Bros. Discovery announce exclusive content partnership for India

In emerging markets such as Indonesia, India and the Philippines, the main driver of internet advertising revenue is the increasing penetration and use of internet connectivity, particularly mobile and mobile sub-segments will continue to see strong growth (Representative Image: Glenn Carstens-Peters via Unsplash)

Spanning thousands of hours of some of the best and most popular series and movies from around the world, the agreement sees Viacom18 offer an unmatched content slate to its users in India across linear channels and the JioCinema streaming service.

Britannia Marie Gold My Startup Contest rolls out 1 crore in total seed funding to 10 women-run businesses

Britannia Marie Gold's My Startup program has successfully run for four seasons, providing an ecosystem to budding women’preneurs to get funding and skilling support. (Representative image by Michał Bożek via Unsplash)

All participants this season, had access to Google’s WomenWill program, a business literacy program with a “how to” curriculum on turning an interest into a business, managing an enterprise, and promoting it for growth.

Bournvita row: NCPCR asks Bournvita to remove ‘misleading ads’

Bournvita claims that the video put out by the influencer has created panic and anxiety and questions the trust that consumers have bestowed on brands like Bournvita. (Stills from ads)

The development comes days after a recent video made by an influencer claimed that the health drink contains high percentage of sugar and contents that may cause harmful impact to the health of children.

Cannes Lions announces 2023 shortlist Jury

The Cannes Lions Shortlisting Juries will take part in judging entries remotely from their home locations worldwide.

The shortlist comprises of 197 experts from across 58 markets, representing the global industry’s leading talent from a diverse range of disciplines.

KFC or McDonald’s can’t pay me enough to advertise them: Dancer and influencer Rukmini Vijayakumar

Rukmini Vijayakumar shares that her philosophy on brand partnerships is simple—if she personally uses the product or brand, only then will she endorse it. Brands often like to creatively collaborate with her.

With over 1.5 million followers across Instagram, Facebook and YouTube, Vijayakumar has worked with Taneira, Tanishq, Samsonite, Pond’s, Kérastase India and Tata Cliq Luxury, among others.

FCB Group India picks up a majority stake in Kinnect

This acquisition marks a pivotal moment for FCB Group India, elevating its digital prowess to unprecedented heights. With FCBKinnect at the helm, the group is primed to lead the advertising industry with its unmatched digital-first creative capabilities, scalable content production, and innovative influencer marketing through Kinnect Outreach - India's data-driven influencer and third-party partnership platform. (FRom left to right: Chandni Shah, Rohit Ohri and Rohan Mehta)

With FCBKinnect at the helm, the group is primed to lead the advertising industry with its unmatched digital-first creative capabilities, scalable content production, and innovative influencer marketing through Kinnect Outreach – India’s data-driven influencer and third-party partnership platform.