Category: Quantum Brief

How TCS is empowering artisans with creative technology

For decades, customers have travelled near and far to the small villages and towns, where they could buy directly from the artisans, whose skills have been passed down from generation to generation. But today, customers can buy less expensive, machine-made sarees from nearby stores or even right in their homes from online sites and marketplaces. (Representative image by Akhil Pawar via Unsplash)

TCS has created Bridgital Loom, a solution that blends state-of-the-art technology and creativity. The aim is to revitalize India’s handloom industry by flipping its current design-weave-sell model where weavers weave sarees before any orders are placed.

Nestlé India records highest growth in a quarter in the last decade; total sales Rs 4,808 cr in Q1 2023

All product groups delivered double digit growth, a notable feature in these past four quarters in a row. Confectionery led by KITKAT, and MUNCH posted a strong growth, supported by consumer led campaigns, innovation and engagement. (Representative image via Unsplash)

Nestle India clocked double digit growth across all product groups in the last four quarters.

How cricket can be India’s esports export to the world

Cricbuzz TV will become a new destination of live cricket in the region alongside evision’s own CricLife channels, offering live coverage of major cricket events. (Representative Image: Michael Weir via Unsplash)

By creating high-quality cricket-based video games and competitive gaming leagues, India can leverage its expertise in traditional cricket to create a strong homegrown competitive esports title that can rival the best in the world.

Celebrity endorsements and IPL: Influencers do not have the credibility that celebrities do

Celebrities from the worlds of cinema and cricket can command endorsement fees ranging from Rs1 crore to Rs10 crore, according to industry sources. Virat Kohli reportedly charges around Rs5-6 crore per day, and his fees can go up even further when he appears alongside his celebrity partner, Anushka Sharma, in ads for brands like Hero MotoCorp, toothsi, and Puma. (Image source: Twitter handles: @TeamVirat, @deepikapadukone, @DhoniGallery, @AnushkaSharma)

As IPL season heats up, brands are turning to celebrities like Virat Kohli, Hardik Pandya, Aamir Khan for endorsements. But the question remains. Is it worth it?

Biz Moves: Almond Branding, Crayons Advertising and Sociapa

Kerala Co-operative Milk Marketing Federation (KCMMF), commonly known as Milma, has partnered with Almond Branding, a design agency, to revamp its branding and packaging. (Representative Image: Jeffrey F Lin via Unsplash)

Keep up with all the key business wins and the account movements.

Tupperware’s party may be over. Here’s why

During the Covid period, Tupperware saw an uptick in its sales and this may have dulled the company into believing that happy days were back. What they probably did not understand was that Covid had made people seek out safe places to go to and stay at home more often than not. This created a demand for more Tupperware-type products and the Tea Parties were popular again (Representational image by Arash Payam via Unsplash)

Brownie Wise, who was a housewife based in Florida, was a top seller of Tupperware. The founder of the brand made her head of marketing. She then evangelized the idea of ‘party plan marketing’. This idea built Tupperware into one of the most successful companies and Tupperware parties became part of American popular culture. However, the brand is currently facing an existential challenge. The big question our writer asks is, how long will the party last? 

O&M and Eastman Kodak: How the Kodak KB 10 campaign deepened their association

After the commercial’s release, it received critical and commercial acclaim, and KB 10 was sold in millions in the first year of its launch. It changed the whole landscape of the photography market, distanced it from being an expert’s domain and made it available to the average user. (Still from the ad)

O&M released an ad on the Kodak KB 10 camera in the mid-1990s to educate consumers on the ease of photography the product offered. The commercial helped the brand sell in millions, and the ad etched itself a permanent place in the memory of those who watched it.