Category: Quantum Brief

P&G Shiksha launches new campaign to bridge invisible learning gap

The campaign was launched with a panel discussion in Mumbai with leaders from diverse walks of life including Girish Kalyanaraman, vice president – brand operations, P&G India; Ritesh Agarwal, assistant vice president, educational initiatives; and Sagar Singh, faculty mathematics, gov. high school Banah Ki Ser, Sirmour (HP). It was moderated by Priyanka Khanna, author and former journalist.

The film reveals the problem of ‘invisible gaps and the impact they have on a child’s confidence and potential growth. It then goes on to highlight how the right kind of support and interventions, like that being driven by P&G Shiksha, can play a pivotal role in bridging these learning gaps.

Tata Motors overtakes Maruti Suzuki to top YouGov’s Auto Rankings 2023 in India

To mark the occasion, a 6,500-km expedition was launched from the Lonavala naval base in Maharashtra. A total of 45 Navy officials will participate in the journey in five vehicles, including three of Maruti Suzuki’s true-blue off-roader Jimny and two flagship Grand Vitara All Grip SUVs. (Image via Twitter @tatamotors)

For the brand ranking, brands were ranked based on their ‘Index’ score. This metric uses an average across brand overall health, including general impression, satisfaction, quality, corporate reputation, value and recommendation.​

HSBC India signs Virat Kohli as brand influencer

The fraudsters have also altered an interview clip of Kohli, replacing his real voice with a synthetic one to make it seem like he is promoting an online game of dubious value.

Virat Kohli’s disciplined approach and commitment to his craft converges with HSBC India’s standing as a trusted and dependable financial partner to make this a winning partnership, said the company.

How Nestle sponsored Hum Log and changed the TV advertising landscape in India

Pradeep Pant said, "During that period, sponsored programmes did not exist. Shobha Doctor, producer of Hum Log, approached Nestle. We saw the pilot episode of the show.Nestle had the courage and foresight to back up the show. The marketers were very excited about it and we got support from the seniors. We went ahead and sponsored Hum Log." (Stills from Hum Log episode 1 on YouTube)

Pradeep Pant, who was the advertising manager of Nestle India in the 1980s, opened up on the launch campaign of Nestle’s Maggi, its advertising and marketing strategies, sponsoring the acclaimed Doordarshan show Hum Log.

Wunderman Thompson launches Inspired B2B initiative to strengthen global B2B offerings

A recent Modor Intelligence Forecast report pegged the market for home interiors and renovation in India to be between USD 20 - 30 billion. (Representational image by ian dooley via Unsplash)

The Inspired B2B Assessment Score helps brands identify the impact their B2B strategy and operations are having across every part of their business and understand where to prioritise efforts to better drive growth.

Ariel’s #ShareTheLoad: P&G India’s Sharat Verma and BBDO India’s Josy Paul on committing to a brand purpose

In an interview with Storyboard18, Sharat Verma, chief marketing officer, P&G India, and vice president - Fabric Care, P&G Indian subcontinent and Josy Paul, chairman and chief creative officer, BBDO India, share that #ShareTheLoad movement has been able to voice the right message and tonality because there is no template. (Image: A still from Airel's new ad film)   

Procter & Gamble India’s detergent brand Ariel’s long-term advertising movement #ShareTheLoad is back. This time Ariel spotlights the long-term impact of the unequal distribution of chores on relationships. Storyboard18 caught up with the makers of the campaign.

Network18 Media and Investments posts 6 percent rise in revenue despite weak ad scenario

Operating EBITDA came in at Rs 137 crore for the financial year ended March 2023 as against Rs 1,080 crore in the previous year. EBITDA is earnings before interest, tax, depreciation and amortisation. (Representational image via Unsplash)

Inflation softened marginally during the quarter, but economic sentiment continued to be weak, impacting the advertising revenue of the media and entertainment sector, Network18 said, adding that while staple categories saw improvement in demand, discretionary demand remained under pressure, especially in rural markets.

Bournvita controversy: Did the Mondelez-owned brand fail to handle the deinfluencing viral video?

Mondelez India sprang into action and was quick to post a detailed clarification that the brand has only permissible and safe limits (every serve of Bournvita has 7.5 gm of added sugar, which is approximately one and a half teaspoons) of sugar content. (Stills from the tweets)

Experts note that shutting down a dissenting voice is the last thing companies should do in the age of the internet. Often, these voices cause a ripple effect where more and more users could pick on the brand and cancel it.

With a year’s growth of 18.5%, MD of Amul charts expansion plans

Prime Minister Modi commended Amul, remarking that while numerous brands have emerged in India since independence, none have matched Amul's stature in terms of trust, development, public participation, farmer empowerment, and inspiration for Aatmanirbhar Bharat. (Still from an ad)

This success has been achieved under the guidance of managing director Jayen Mehta, who, in an interview with CNBC TV-18 speaks about a few targets and areas of priorities that the brand aims to meet.