Category: Quantum Brief

Is it sensible for Tata’s to discontinue brand Vistara?

While Mumbai’s Chhatrapati Shivaji Maharaj International Airport achieved a milestone in terms of total flight movement, online travel portals like EaseMyTrip and Yatra online reported a major jump in demand over the Diwali weekend. (Image source - still from Vistara ad)

Vistara, which is deemed one of the most premier airlines in India, will discontinue all its flights after Tata Group’s merger with Air India.

Tata Group’s Air India Transformation: Dropping brand Vistara, roping in design and digital

Air India is also working closely with independent marketing agency Gozoop Group for some creative campaigns. Crayons Advertising is also rumoured to be collaborating with the brand. The company hasn't initiated any formal agency pitch yet. (Image via Twitter - @Pilotcareers & @arenajet)

Air India is working with various ad agencies as Tata Group starts the process of consolidating its entire airline business under Air India.

How Meta plans to integrate generative AI in Instagram, WhatsApp

Zuckerberg has forthrightly expressed his love for combat sports such as MMA and extreme sports such as hydrofoiling.

Mark Zuckerberg explains that they are looking into text-based experiences such as WhatsApp and Messenger chat, images such as “creative Instagram filters and ad formats,” and “video and multi-modal experiences.”

Mondelez International introduces CoLab, its global start-up accelerator program in India

The startups will partake in a 12-week program across virtual sessions and in-person interactions that will provide expert mentoring, workshops, access to Mondelez India’s leadership and their networks as well as connects with Industry experts. (Representative image by Mika Baumeister via Unsplash)

Mondelez International will support early-stage start-ups to steer consumer-centric innovation in the snacking space.

Ranveer Singh drops Thums Up to become Pepsi’s new brand ambassador

Brand Pepsi has been leveraging Bollywood and sports celebrities to promote itself in the India market. In January, the beverage brand brought KGF movie series famed Kannada actor as its face. In 2019, Pepsi signed actor Salman Khan as its brand ambassador. Last year, Khan appeared in a new Pepsi campaign that encourages youngsters to try out the beverage drink which now has an elevated refreshing experience that has more fizz. (Representative image via Twitter - @blitzkreigm)

Ranveer Singh joins the likes of Salman Khan and Kannada actor Yash who are currently promoting Pepsi in India.

Reliance’s JioMart awards its integrated creative mandate to L&K Saatchi & Saatchi

Rediffusion employs nearly 400 employees and handles advertising for Parle, BMW, Tata Trusts, Dabur, Taj Hotels, Kansai Nerolac, Tata Power, L&T Realty, Orra, Brookfield, Liebherr, Zydus, among others.

The responsibilities of L&K Saatchi & Saatchi will include managing JioMart’s full range of brand-building solutions, tactical launches followed by social media and content strategy through their digital arm Saatchi & Saatchi Propagate.

Biz Moves: 82.5 Communications, The Brand Saloon, HyphenBrands and Fruitbowl Digital

Advertising agency 82.5 Communications, which is a part of Ogilvy Group, its Kolkata branch has bagged the integrated communications mandate for Kutchina, a Kolkata-based kitchen solutions brand. The agency will be Kutchina’s partner in its vision to establish a national footprint. (Representative Image: Prapoth Panchuea via Unsplash)

Keep up with all the key business wins and the account movements.

Did you know that Malayalam film Nanpakal Nerathu Mayakkam is inspired by a Greenply ad?

The ad, which is made by advertising agency Lowe Lintas, the Greenply ad features a Sikh family (mother, father and son) travelling on a bus in South India. Suddenly, the boy, speaking in Tamil, asks the bus driver to stop and barges into an ancestral home.(Stills from the Greenply ad)

The movie, available on Netflix, credits the Greenply ad stating “To the old advertisement that gave the seed of thought.”