Category: Quantum Brief

Clutter Breakers: JioCinema’s new WPL campaign positively propels women’s cricket

The ad is different while involving feelings of warmth and familiarity. It really is a refreshing take on something that is close to our hearts and convincingly puts a smile on our faces. The ad promises that the WPL will deliver the same stimulation and intoxication like its already established male counterpart.

VIacom18 in association with Ogilvy India have launched a unique ad campaign around the Women’s Premier League (WPL) that highlights and promotes the sport in an intriguing way.

Our women’s cricket team will create icons which will inspire the next generation: RCB chairman Prathmesh Mishra

Responding to Storyboard18's question, cricketer Smriti Mandhana said WPL is the right step in the direction of equal pay for women in sports. “Equal pay was an amazing move by the BCCI, and I would like to thank them for this step. We have witnessed how the IPL for the men’s team has benefited them. I hope that the same luck favors the women’s cricket team too. The Women’s Premier League is starting and is the next big step for the women’s cricket team in India. I hope this leads them in the right direction,” she said. (From left to right: RCB captain Smriti Mandhana, and RCB chairman Prathmesh Mishra)

At the launch of Women’s Premier League (WPL), Royal Challengers Bangalore chairman and chief commercial officer of Diageo India, and RCB’s captain Smriti Mandhana talk about gender inequality and pay disparity between men and women cricketers.

Throwback: When Captain Cook challenged the undisputed leadership of Tata Salt

Towards the end of the film, the shot of the brand’s pack appears, and the voice of dubbing and voiceover artist Brij Bhushan is heard where he says, ‘Extra free flow Captain Cook namak’. “Since we had already said everything, I was of the opinion that we do the voiceover and packshot of the ordinary salt. That is when Nitish interjected, ‘That would be taking too much of a risk. We are already making a commercial that does not have a precedent. So, don’t go that far,’” filmmaker Prasoon Pandey says.

Tata Salt commanded 80 percent market share till Captain Cook entered the scene in 1992 and began to threaten its dominance. Lintas was roped in by DCW Homes Products, the brand’s parent company, to come up with a commercial that would make the brand memorable and improve awareness in the market. Storyboard18 got in touch with the creative folks who played a key role in making the advertisement iconic.

Influencers have to do due diligence for any claim they make: Manisha Kapoor of ASCI

Manisha Kapoor said that even though the rules aren’t new, we need to constantly reinforce what the law says.

Manisha Kapoor, chief executive officer and secretary general of The Advertising Standards Council of India discusses with Storyboard18 the recently unveiled ‘Wielding Influence, Nurturing Trust’ report, challenges ASCI is working upon, its focus areas moving ahead and much more.

Maruti Suzuki India initiates media pitch; GroupM and Dentsu in the running

Maruti Suzuki India is expected to raise its marketing spend by about 25 percent next financial year, which will take its spends to nearly Rs 1,000 crore in FY24. (Representative Image: Pablo García Saldana via Unsplash)

Maruti Suzuki India’s media account is on pitch. GroupM and Dentsu are in the final round, as per sources.

GroupM-owned Mindshare wins Rs 400 crore PhonePe media account

Recently, PhonePe has raised $100 million as part of an ongoing round, which has now helped it pull $450 million in recent weeks despite the market downturn. This helps the digital payment firm to compete in the market after its recent separation from the parent firm Flipkart. (Representative Image: Piotr Makowski via Unsplash)

The incumbent agency on the PhonePe account is Lodestar UM. The size of the account is estimated to be around Rs 400 crore.