Quantum Brief – Page 231

Twitter layoffs continue; shuts offices in Mumbai and Delhi

As per a CNBC-TV18 report, since the $44 billion buyout, Twitter has failed to pay millions of dollars in rent for its San Francisco headquarters and London offices. Further, the company has been sued by multiple contractors over unpaid services, and to raise money has auctioned off everything, which includes bird statues, espresso machines etc. (Representative Image: Souvik Banerjee via Unsplash)

This move is an extension of the mass layoff that began in 2022 since the time Elon Musk took up the mandate of the platform through a $44 bn buyout as the chief executive officer.

Zupee hires Salman Khan as brand ambassador to go deeper into Real Money Gaming

When an audience member sees a brand ambassador whose values align with those of the game, they are more likely to give it a try. Salman's value sets and popularity will encourage more people to try out these games, especially when they realize that they offer the same values.

Chief marketing officer Gaurav Mehta discusses collaboration and growth in the RMG industry in an exclusive interview with Storyboard18.

Blinkit adds new feature for brands to create custom shops on its app

In a blog post the company stated, brands can create different kinds of content and sections as per their sense of relevance to their presence on the platform, or what their customers might prefer.(Representative Image: Kelly Sikkema via Unsplash)

Blinkit’s this feature will allow brands to create micro stores and promote their products, track analytics on customs landing pages, implement their own design language and create different kinds of content.

Facebook to give users more details on the ads they see

The Mark Zuckerberg-led company said the FTC has failed to meet its burden to present evidence establishing a relevant antitrust market and proving that it has included all reasonable substitute services in its market definition. (Representative image by Dima Solomin via Unsplash)

The social media giant has launched an updated version of its “Why am I seeing this ad?” tool which now includes information on how they use machine learning to deliver ads.

Transparency about brand associations emerges as top reason for influencer trust: ASCI

Other key findings of the report include six out of 10 respondents claiming they spent at least two hours on social media daily. Around 90 percent of the respondents revealed they made at least one purchase based on influencer endorsement, while 61 percent claimed to have made three or more purchases. (Representative image by theregisti via Unsplash)

ASCI’s report also revealed that consumers stayed away from influencers when they sensed a lack of transparency, repetitive content, and over-promotion.

HUL’s Surf Excel becomes $1-billion brand

HUL has been in the Indian market for over six decades. In 1985, it was removed from the top spot by homegrown detergent brand Nirma. In response, HUL launched Wheel detergent. Later in 2012, Ghari took the top spot. (Still from the #HaarKoHarao ad)

With a total sales of Rs 8,200 crore, Surf Excel also became HUL’s first brand to reach the milestone.

Rashmika Mandanna adds fizz to 7UP; becomes face of the brand

This partnership will further strengthen 7UP’s bond with the youth across the country.

Rashmika Mandanna will soon feature in 7UP’s new television commercial that will appear in traditional and digital platforms across the country.

BMW Motorrad India picks up Sociowash for its creative and digital duties

Sociowash will offer 360-degree digital and creative solutions in an effort to maximize the luxury motorcycle brand's visibility, outreach and interaction with its expanding consumer base. (Representative Image: chill_ink studio via Unsplash)

The mandate for Sociowash includes creating and implementing brand campaigns, influencer marketing strategies, designing collaterals for dealership showrooms, and overseeing online reputation management, among other things.

Meta to integrate generative AI features on Instagram and Facebook

This feature empowers creators to attract brands and unlock newer avenues for monetization. (Representative image by Hitesh Choudhary via Unsplash)

By Vikas SN Facebook parent Meta plans to integrate “generative artificial intelligence (AI)” technologies across all its products, a top executive said, joining the latest AI frenzy that has gripped technology giants and upstarts like never before. Generative AI refers to technology that can generate text, images, sounds and other media formats in response to… Continue reading Meta to integrate generative AI features on Instagram and Facebook