Quantum Brief – Page 232

Valentine’s Day: Swiggy, Cadbury 5 Star, Parvathy Hospital, Britannia add love quotient to their ad scripts

Stills from the some of the best Valentine's Day campaigns from brands this week.

This Valentine’s Day there is an ad for everyone. Watch Storyboard18’s curated ad playlist for some laughs and smiles.

nCore Games makes $1 million investment in Newgen Gaming to enter into esports

Gaming grew from Rs181 billion in 2022 and is expected to touch Rs269 billion by end of 2024. (Representative Image: JESHOOTS.COM via Unsplash)

The funds will be used to accelerate the growth of the company’s offerings and to expand its team and operations across South Asia and MENA regions.

YouTubers KSI, Logan Paul’s brand, Prime becomes the first influencer-run biz to advertise during Super Bowl

After becoming the Official Sports Drink for Arsenal Football Club and the UFC, Prime Hydration by KSI and Logan Paul, launches an advertisement during the Super Bowl. (Image via Twitter - @LoganPaul)

Prime Hydration an energy drink brand by the duo was launched in 2022 and is the most popular sports drink brand in the world today, beating even Gatorade.

Super Bowl 2023 Ad Playlist: Tubi, Dunkin, Doritos, Rihanna, Amazon, Pepsi, hit the right spot

According to Statista, during the 2019 Super Bowl, consumers spent 641,000 hours watching Super Bowl ads on YouTube, representing a 58 percent increase over the previous year. (Stills from ads)

How from Jennifer Lopez, Ben Affleck, Ben Stiller, Steve Martin to cuddly animals made Super Bowl 2023 commercials unskippable.

Publicis Business bags creative mandate for agri-tech startup Ninjacart

Rediffusion employs nearly 400 employees and handles advertising for Parle, BMW, Tata Trusts, Dabur, Taj Hotels, Kansai Nerolac, Tata Power, L&T Realty, Orra, Brookfield, Liebherr, Zydus, among others.

Ninjacart is India’s leading agri-platform, which leverages technology and data to organise the agri commerce ecosystem.

Mast & Meh: Solana, Coca-Cola, DhanHQ, HDFC Life, Aditya Birla Capital

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Biz Moves: Ogilvy, 22feet Tribal Worldwide, Hearts & Science, First Economy, Admatazz, Team Pumpkin

Recently, PhonePe has raised $100 million as part of an ongoing round, which has now helped it pull $450 million in recent weeks despite the market downturn. This helps the digital payment firm to compete in the market after its recent separation from the parent firm Flipkart. (Representative Image: Piotr Makowski via Unsplash)

Keep up with all the key business wins and the account movements.

Category: Quantum Brief