Category: Quantum Brief

Disney+ Hotstar loses 3.8 million paid subscribers in its biggest quarterly decline to date

In emerging markets such as Indonesia, India and the Philippines, the main driver of internet advertising revenue is the increasing penetration and use of internet connectivity, particularly mobile and mobile sub-segments will continue to see strong growth (Representative Image: Glenn Carstens-Peters via Unsplash)

Disney+ Hotstar’s paid member base dropped 6 percent to 57.5 million for the quarter. This comes amid a major reorganisation at the media and entertainment giant under the recently reinstated CEO Bob Iger.

Mercedes-Benz CEO recounts how the luxury car got its iconic name. Watch

The first petrol powered car was invented in 1886 by Carl Benz. Funded by his wife, Bertha Benz, the petrol powered vehicle only had three wheels and was called the “Motorwagen”. (Representative Image: Paul Hoenhorst via Unsplash)

Austrian industrialist Emil Jellinek had approached Gotllieb Dalmier and Wilhelm Maybach and asked them to build him a racing engine.

QYOU USA, Chtrbox integrate influencer marketing operations to go global

Sandip Chintawar and Prakash Kolhe who founded Cymetrix will continue to lead the company into its next phase of growth and expansion across geographies. (Representative Image: Vardan Papikyan via Unsplash)

Glenn Ginsburg, president, QYOU USA will look after the US and India businesses. Pranay Swarup and Julie Kriegshaber will take up the roles of vice chairman.

Aditya Birla Group enters the premium casual dining space through its F&B subsidiary, ABNA

The Group’s hospitality arm housed under Aditya Birla New Age (ABNA) in collaboration with Rahul Akerkar, will build premium casual dining restaurant chains across India. ABNA, promoted by Aryaman Vikram Birla aspires to create the most preferred house of F&B brands in India under its umbrella. (Representative image by Jay Wennington via Unsplash)

Aditya Birla New Age (ABNA) joins hands with well know restaurateur Rahul Akerkar to launch a chain of restaurants across India. The first one is set to open in Mumbai next quarter.

Kurkure eyes GenZ consumers through witty advertising strategy

Kurkure had created multiple catchy taglines such as 'Kya Karein, Control Nahin Hota' that established Kurkure’s intense chatpata taste, “Masti Bole To Kurkure” that owned ‘masti’ with Kurkure’s jester view on topical issues, and “Sab Family Ban Jaye” for the neo-nesters living away from their families. Even the popular 'Tedha Hai Par Mera Hai' catered to the ‘imperfect’ Indian family who are comfortable with their imperfections and quirks. (Image source: Stills from #HalkeMeinLo ad)

Kurkure aims to connect with Gen Z consumers by launching a sub-brand Kurkure Playz that caters to the growing soft-texture category.

Omnicom Media Group’s Hearts & Science bags Jaguar Land Rover’s global media mandate

The report highlights that the win covers 25 markets, which include the UK, US, China, Japan, Australia and large swathes of EMEA, LATAM and the Asia-Pacific region. Omnicom Media Group was able to race ahead of Dentsu, Mindshare, Havas Media Group and Jellyfish with an estimated global media billings of £250m. (Representative Image: Zakaria Zayane via Unsplash)

Omnicom Media Group’s responsibilities include repositioning Jaguar Land Rover as an all-electric vehicle manufacturer, where the brand aims to make the transition from 2025.

22feet Tribal Worldwide picks up Flipkart’s digital biz

Given the new opportunities for e-commerce to unlock its full potential, 22feet Tribal Worldwide will focus on strengthening Flipkart’s relationship with its strong customer base of 250+ mn shoppers. (Image source: Still from an ad)

The agency will help the brand drive business growth through creativity, with an increased focus on strengthening Flipkart’s fashion, BGMH and mobile phone categories.

Ogilvy bags Eveready India’s creative duties

Eveready is a household name playing an integral part in everyday lives of millions of Indians. Further, it endeavours to improve quality of life through cutting-edge, and portable energy solutions. (Image source: Still from an Eveready ad)

Ogilvy’s Mumbai and Kolkata offices will handle the account.

Edelweiss General Insurance rebrands as Zuno General Insurance

Along with the new identity, the company has launched a consumer study titled ‘Usage Based Insurance: Decoding Awareness, Perception and Behaviour’. The study was done to understand Millennial and GenZ’s awareness, understanding and consideration for usage-based insurance (UBI) in India. (Representative Image: Martin Sanchez via Unsplash)

Edelweiss General Insurance anounced its new identity as Zuno General Insurance Limited (Zuno GI), a new age digital insurer.

Maggi’s two-minute strategy and how convenience and comfort combined

Readymade options like biscuits and chips did exist but were not filling or healthy. Home-made fresh hot snacks were time-consuming. Fresh snacks from outside were again expensive and could be unhealthy. This was an area where Maggi could be placed as an alternative evening snack which was tasty, easy to make, filling and hot. (Stills from the ad)

Nestle-owned Maggi Noodles’ success in capturing the Indian imagination and taste has taken years.