Quantum Brief – Page 234

Tata Motors ‘Desh ke Trucks’ campaign aims to redefine storytelling for commercial vehicles

"With ‘Desh ke Trucks’ campaign, we are confident that our simple messaging and subtle humour will appeal to our customers.” - Shubhranshu Singh, Vice President, Marketing, Commercial Vehicle Business

The campaign was intended to showcase its state-of-the-art trucks, innovations, enhanced facets and features, digitalisation, profitability, fuel efficiency, safety, superior technology, connectivity, driver productivity and cabin comfort via entertaining, slice of life commercials.

Mast & Meh: Cadbury 5 Star, Britannia, Tata 1mg, Hero MotoCorp, Maaza

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Biz Moves: Mullen Lintas, Wunderman Thompson India, L&K Saatchi & Saatchi and Tonic Worldwide

Mullen Lintas has bagged the creative mandate of Hindware through a multi-agency pitch. The responsibilities of the agency will include conceptualising a new narrative for the brand.(Representative Image: Hassan Pasha via Unsplash)

Keep up with all the key business wins and the account movements.

Wunderman Thompson India bags the ŠKODA India account

Wunderman Thompson India has unparalleled experience in the automotive category. "We couldn’t be more excited to partner the brand at this exciting juncture to provide business solutions and drive growth for Skoda.” - Anurag Tandon, SVP & Managing Partner, Wunderman Thompson, Mumbai. (Image via Twitter @motoroids_india)

ŠKODA is a legacy brand that has won the hearts and loyalty of car lovers in India over the last 2 decades, offering luxury, accessibility and reliability. With Wunderman Thompson’s experience in auto category and enthusiasm to build distinctive narratives, they are hopeful that journey will be successful.”

Apple CEO Tim Cook bullish on India, says it is a “major focus” market

"The feeling of working with people who bring out the best in you is incredible; fundamentally, we all believe one plus one equals three, i.e., your idea plus my idea is better than the individual ideas on their own," Cook said. (Image via Twitter - @appleinsider)

Apple is putting a significant amount of energy to grow its business in India, says CEO Tim Cook

Valentine’s Day: Cadbury 5 Star launches an app that tracks ‘mush’ zones

As part of this year’s #DoNothing proposition, the brand has introduced a Mush Detector Web App that detects high mush zones thus, helping free birds ‘Do Nothing in peace.

The colour-coded map allows users from across the country to see where V-day celebrations are likely to be in full swing and identify quiet areas where they can do nothing in peace, far away from all the chaos.

Meta CEO Mark Zuckerberg to flatten organisation structure, use AI to make engineers more productive

Since the launch of Threads, the Instagram team has been continuing to listen to community feedback and is working as quickly as possible to deliver new features.

Mark Zuckerberg said they are working on flattening its organisation structure and removing few layers of middle management to make decisions faster

Reliance Consumer inks partnership with SriLankan biscuit brand Maliban

Maliban, a heritage brand and household name in Sri Lanka, manufactures food items including biscuits, crackers, cookies and wafers. In addition, the company has reach over 35 countries across 5 continents, Reliance Retail added. (Representative Image: Thea Hdc via Unsplash)

With this partnership, Reliance and Maliban will “develop unique value propositions that will strengthen Reliance Consumer Products Limited (RCPL) portfolio in the biscuit segment,” the company said in a statement.

Clutter Breakers: boAt’s interactive print ad spotlights ‘Make in India’ story

boAt’s campaign not only promotes the 'Make in India' initiative but also spotlights India as an efficient manufacturing hub globally.

boAt’s new ad celebrates its milestone of manufacturing 1 crore products in India.

Zivame’s Khatija Lokhandwala: Our latest campaign strengthens the positioning of body confidence

Zivame’s new campaign is targetting women who are experimenting with their looks and are looking to see how intimate wear can help her expand their wardrobe. (Stills from the ad)

Conceptualised by Leo Burnett, lingerie brand Zivame’s new ad showcases women across various life stages and different situations, confidently seizing the day.