Category: Quantum Brief

Air India Republic Day Film: Desh Ka Naam, #HarAasmaan

Air India’s entire narrative is woven around the theme of Patriotism and is aesthetically brought out through crisp editing and subtle symbolism. (Images: Stills from the film)

Air India’s new film for Republic Day spotlights the dedicated effort of successive generations which have been charting the flight path of progress for an emerging nation.

Rigi raises Rs 100 crore in funding from Elevation Capital, MS Dhoni and others

influencers can use this platform to launch courses, conduct paid webinars, and launch free and paid communities through the Rigi app. It has over 200,000 users with most of them in the GenZ category. (Representative Image: Markus Winkler via Unsplash)

Others to join are Accel, Stellaris, Sequoia Capital along with angel investors like former Indian cricket captain Mahendra Singh Dhoni and personal finance content creator Sharan Hegde.

How iD Fresh Food, MTR Foods and Gits are betting on convenience and authenticity to increase sales of instant foods

According to market researcher Statista, the revenue earned by the ready-to-eat meals segment amounted to $56.93 billion in 2022. It is expected that the market will grow annually by 9.59 percent between 2022 and 2027. (Stills from ads and recipe videos)

With the popularity of South Indian food, homegrown brands are aggressively looking for new product and marketing opportunities.

Byju’s will not renew its branding partnerships with BCCI, ICC and FIFA, says CEO Raveendran

Byju’s has been looking to cut costs aggressively since last year after it reported a net loss of Rs 4,589 crore in FY21 (2020-21), the largest by a startup in India for that year. In October last year, the company laid off over 2,500 employees, or about 5 percent of its workforce across departments, in order to reduce "redundancies" and turn profitable for the current fiscal year FY23 (2022-23).

Byju’s currently has three large branding partnerships with the BCCI (Board of Control for Cricket in India), ICC (International Cricket Council), and FIFA (Federation Internationale de Football Association) that will be up for renewal, but the company will not renew any of them, according to co-founder and CEO Byju Raveendran.

Yash Boss: Kannada star Yash is Pepsi’s new brand ambassador

Yash said in a statement, “I am exhilarated to engage with Pepsi and join them as the face of the brand. A collaboration as exciting as this is a great way to start the new year, and I can't wait for my fans to see me in an all-new avatar!”

Yash will be instrumental in deepening consumer connect for Pepsi, said Saumya Rathor, category lead, Pepsi Cola.

Palki Sharma to host ‘Vantage’ on Firstpost from Jan 26

Spearheaded, curated and hosted by Palki Sharma, ‘Vantage’ promises well-researched and unbiased insights into global events that have the capacity to impact human lives. (Image source: LinkedIn)

Palki Sharma’s ‘Vantage’ will also mark the first time a top TV news personality will host a digital-first show.

P&G Health’s Sahil Sethi discusses Vicks’ entry into the sleep category and the challenges ahead

The company is targeting consumers between 25 and 55 years of age who may be experiencing sleeplessness but are not aware of it or are not taking action to resolve it. (Stills from the ad)

Through its melatonin sleep supplement Vicks ZzzQuil Natura, P&G Health is targeting consumers between 25 and 55 years of age who may be experiencing sleeplessness but are not aware of it.