Category: Quantum Brief

Netflix’s Srivats TS and boAt’s Aman Gupta on the partnership to launch ‘Stream Edition’

"India is a market that is rich with colour and stories and if we can figure out a way to generate more joy for our members, it's a perfect win-win for both Netflix and boAt and also both of our consumers." - Srivats TS, Vice President, Marketing, Netflix India.

boAt and Netflix also released a 360-degree campaign called ‘Made for India to Keep Watching’

Crypto investing app CoinSwitch reveals new brand identity, logo

The brand new colourful, contemporary but sophisticated colour palette resembles CoinSwitch's core motto — simplicity and inclusion and embodies our vision and the way forward — to become a preferred investment destination for all Indians. (Image source via Twitter - @CoinSwitchCo)

The brand has focused on creating bite-sized information, aided by visuals, enabling users to make data-backed investment decisions.

Indians prefer to learn new languages before traveling to various holiday destinations

Thomas Cook (India) plans to broaden its hotel portfolio to encompass 65 properties by 2025, a significant expansion from its current operation of around 3,000 rooms, with an ultimate target of reaching 5,000 rooms.

As per the 2022 Duolingo Language Report, the majority of Indians feel the need to learn new local languages before travelling in order to embrace and indulge in socio-cultural experience in the most authentic way possible.

BYJU’s reportedly in talks with BCCI to exit jersey sponsorship

BYJU's has been making a big splash when it comes to sports. Especially cricket. After taking over from OPPO as jersey sponsors with BCCI, the company also signed a deal with the International Cricket Council (ICC) in 2021 for a period of 3 years as the global partner. The deal was said to be valued at upwards of Rs120 crore. (Image courtesy: News18)

The edtech major has been in the news a lot this year over SRK ads, mass layoffs and getting Lionel Messi on board as ambassador and more.

What’s next for JioCinema once the FIFA World Cup ends and football fever cools?

"We promised to give consumers easy access to the world-class presentation of the FIFA World Cup Qatar 2022, and on the back of that, the tournament became the most-watched global sports event on digital where India has not participated" - Viacom18 Sports CEO, Anil Jayaraj (Image source via Twitter - @Sports18)

As per industry reports, JioCinema is estimated to cross 500 million downloads by the 2022 FIFA World Cup final match.

Hyatt India’s Amritesh Bakshi tells why hospitality brands need creative freshness

Conceptualized by Animal Advertising, Hyatt India's new commercial showcases how each staff at Hyatt puts themselves in the couples’ shoes to ensure that everything is perfect for their guests on their big day. (Images - Stills from the ad)

Amritesh Bakshi speaks about the making of Hyatt India’s latest ad campaign ‘Perfectly Yours’ and how it communicates with a modern-day couple.

Clutter Breakers: Is outdoor advertising Netflix’s unique superpower?

Netflix has a brilliant advertising and marketing portfolio. There is no doubt about it. Be it social media, indoor or outdoor advertising, Netflix manages to hit the nail on the head every single time. Innovative, creative, attractive, clever and yet simple.

Netflix is known to create eye-catching and clutter-breaking ad campaigns for its shows and movies. Take a look at some of the streamer’s famous outdoor advertising.

Shah Rukh Khan’s son Aryan Khan launches premium vodka brand in partnership with AB InBev

D’YAVOL is basically a premium black pearl-filtered vodka brand that would be selling single-estate liquid made from 100% winter wheat. D’YAVOL is being launched in partnership with AB InBev India. “For me, D’YAVOL is an output of creativity, teamwork and tenacity,” says Aryan Khan. Khan says he’s always been drawn to products that succeed at conveying a distinct individualism whilst remaining rooted in authentic craft and D’YAVOL fits right in.

Khan has plans to venture into fashion and experiential events under his company

HUL’s Vim Black ad: A well-intentioned satire to break gender stereotypes goes wrong. Here’s why.

Dishwashing in India as a chore is traditionally seen as a woman’s responsibility and has been distributed unevenly between family members. The lockdowns enforced a unique behaviour shift, where the men came to the sink and social media went abuzz with men at the sink. The aim of this campaign is to rekindle a perspective change in a non-preachy, quirky way so that chores at home can truly become democratised.

Vim Black as a product offering doesn’t actually exist. It was Hindustan Unilever’s attempt to get men to change their perspectives on household chores. But it backfired.