Category: Quantum Brief

Air India teams up with Microsoft to enhance employee experience

Air India will now have access to Microsoft 365, which provides quality security, collaboration, integration, and effective communication.(Representational image via Unsplash)

Using Microsoft’s security tools, the collaboration aims to transform the employee experience into one that is “comprehensive, agile and empowering”, Air India said.

Biz Moves: Cake India, Team Pumpkin and Verve Media

Havas Group India’s creative agency, Cake India won the mandate of Hyderabad Black Hawks, one of the leading teams of Prime Volleyball League. Here, the agency is also working with the players to build their brands in the context of the Prime Volleyball League. (Representative image via Unsplash)

Keep up with all the key business wins and account movements.

Throwback: Tourism advertising and “MP Ajab Hai”, storytelling in silhouette

A lesser known performing art form called shadowgraphy or ‘ombromanie” was used for the execution of the television commercial. Having ancient roots, this art form uses hands, finger movements, and positions to depict various forms by way of shadows on a curtain. The black and white shadowgraphy showcased tigers in the wild as the jingle rang, “Ek nahi, do nahi, sekado yahain sher hai”. (Stills from the ad)

Tourism was sluggish in Madhya Pradesh till the mid 2000s. Ashwani Lohani was brought in to MP Tourism Development Corporation to build tourism to MP. He revived the Corporation and brought in Ogilvy India to promote MP tourism.

Hindustan Unilever’s latest Vim ad accidentally promotes the gender-divide stereotype

Vim Black that specifically caters to men, is advocating that men too can now wash dishes at home and brag all about it since changing the colour of the product makes it a 'manly' offering.

In an attempt to normalise household chores for all, Hindustan Unilever managed to trigger all netizens with an ad for their updated dishwashing liquid ‘Vim Black’ featuring Milind Soman.

Hindustan Unilever enters Health & Wellbeing category with investment in OZiva and Wellbeing Nutrition

HUL will acquire 51% equity stake through a combination of primary infusion and secondary buyouts. The balance 49% will be acquired at the end of 36 months based on pre-agreed valuation criteria. The current OZiva team led by Ms. Aarti Gill and Mr. Mihir Gadani will continue to operate all functions of the business. HUL will have representation on the Board and will provide necessary capabilities and support to scale up. (Representational image via Unsplash)

Health and wellbeing is a fast growing category in the country. Plant-based products are gaining more and more popularity as people are becoming more aware and health conscious. HUL has just forayed into this category with strategic investments in Zywie Ventures Private Limited (OZiva) and Nutritionalab Private Limited (Wellbeing Nutrition).

Tata Group’s Air India Transformation Plan: Brand makeover and advertising activities speed up

Air India's transformation plan is titled “Vihaan.AI”, which in Sanskrit signifies the dawn of a new era, with identified objectives for Air India over the next 5 years. (Representational image via Unsplash)

Air India is working with various ad agencies as Tata Group starts the process of consolidating its entire airline business under Air India.

The great Indian wedding season: Uber taps into the reality behind wedding reels

Uber has partnered with two couples whose wedding plans are always the talk of the town - Jasmin Bhasin & Aly Goni and Krishna Mukherjee & Chirag Batliwalla. Starring in their respective films, these reality-packed reels show the couples adding booking an Uber Rentals to their to-do list, so that “shaadi ke chakkar mein city ke jitney chakkar lagein” they don’t have to worry about driving or parking. It is pertinent to note here that both films have been received with a lot of delight and positivity from fans of the two couples, who love the real chemistry between the couples on reel.

Uber’s latest campaign is a topical take that uses the Indian wedding season to make a pitch, encouraging soon-to-wed couples to take a Rental Health Day together

Don’t write off Twitter just yet

At $44 billion, Musk has overpaid for Twitter. Given the recessionary trends, he has aired fears of Twitter sliding into bankruptcy. But, as they say in Silicon Valley, only the paranoid survive. Many experts predict a 40 percent hit to advertising into 2024, meaning annual revenue of less than $3 billion. But Musk has made a good start with nearly 50 percent layoffs, saving nearly $1 billion in annual costs. With business innovation, and prudent financial management, Musk could smooth over the costs and expect more. (Representational image via Unsplash)

Twitter is going through an unsettling time, but Musk has a track record for turning organisations around.