Category: Quantum Brief

32 million tuned in to JioCinema to watch the FIFA World Cup final

"We promised to give consumers easy access to the world-class presentation of the FIFA World Cup Qatar 2022, and on the back of that, the tournament became the most-watched global sports event on digital where India has not participated" - Viacom18 Sports CEO, Anil Jayaraj (Image source via Twitter - @Sports18)

Viewership on both TV and digital soared as Argentina went up against France in the final clash of the FIFA World Cup 2022 held in Qatar

Dentsu India bags integrated media mandate for Hero MotoCorp’s Vida

he account was won following a multi-agency pitch and will be serviced from the network’s Gurgaon office.

As per the mandate, Dentsu India will oversee the brand’s global full-funnel marketing, which includes performance and digital marketing. The agency will manage Vida’s branding and performance campaigns as the brand’s strategic media partner.

Martech firm Punt Partners raises first round of capital from investors, entrepreneurs

Sidharth Rao was the former group CEO of Dentsu McGarryBowen Group and the co-founder of Dentsu Webchutney, which was the Global Agency of the Year at Cannes Lions in 2022. Madhu Sudhan has led growth teams at SaaS companies such as Lio, Sensehawk and has founded startups Loanzen & Voxapp. Earlier this year, the duo announced the launch of Punt Partners, India’s first full-serviced martech venture that uses first party data, technology and design to deliver better user retention for brands.

Co-founded by Sidharth Rao and Madhu Sudan, Punt Partners fund-raise saw participation from Point OneCapital, Namma Capital and Real Time Angel Fund along with creative agency Talented.

Simply Speaking (from the FIFA World Cup 2022): Copo Del Mundo – Qatar emerges the winner

"As a marketer, I saw an end-to-end attention to detail, focus and singularity of intent. They followed the dictum – do well that which matters to your customers - to near perfection," writes Shubhranshu Singh in this week's Simply Speaking. (Image source - Twitter @LSPNFC_)

Musings on the FIFA World Cup 2022, Qatar, controversies and the David versus Goliath narratives which played out on and off the pitch.

‘Om Shanti Om’ to FIFA: The making of brand Deepika Padukone

Though she is yet to win a National Award, Deepika Padukone has won many accolades, including Time magazine naming her in its list of 100 Most Influential People in the World in 2018. She was also selected as a jury member at the prestigious Cannes Film Festival this year. The superstar set up a self-care brand called 82°E recently, and is clearly looking to diversify her brand value.

Some people were made for the headlines. There’s a month to go for the release of ‘Pathaan’, her forthcoming film with Shah Rukh Khan, and until then, there’ll be more and more of Deepika Padukone in the news.

Reliance Consumer Products forays into packaged goods category with brand Independence

All product groups delivered double digit growth, a notable feature in these past four quarters in a row. Confectionery led by KITKAT, and MUNCH posted a strong growth, supported by consumer led campaigns, innovation and engagement. (Representative image via Unsplash)

As Reliance Consumer Products prepares for the national rollout of the brand, the company plans to develop Gujarat as a go-to-market