Category: Quantum Brief

FIFA World Cup 2022: Viacom18 Sports kicks off ad campaign – ‘Isse Bada Kuch Nahi’

The FIFA World Cup is the biggest entertainment spectacle in the world. The ‘Isse Bada Kuch Nahi’ campaign brings to life this football fever that will win over everyone in the country and in the world by taking over every form of entertainment. A very cleverly thought out campaign that uses the carnival to give the audience a taste of the exhilaration and celebration that comes along with the FIFA World Cup.

Official broadcaster Viacom18 Sports has launched a campaign, ‘Isse Bada Kuch Nahi’ that fuels the excitement for the ‘World’s Greatest Show’, the FIFA World Cup Qatar 2022.

Biz Moves: Bharat Media Group, Gozoop Group, Puretech Digital, Oktobuzz, Filter Coffee Co

Bharat Media Group OOH mandate for financial services company Muthoot Finance; Gozoop Group won the integrated mandate for Chinese technology company Ecovacs Robotics; and Oktobuzz won the digital marketing mandate of Tata Enterprise’s online shopping site Westside. (Representative Image via Unsplash)

Keep up with all the key business wins and account movements.

Throwback: The making of Campa-Cola’s maiden television ad

Kailash Surendranath recalls that in those days, models were seen as stars and advertising was considered as an aspirational profession. After much research and auditioning, Aarti Gupta and Ayesha Durt, Vanessa Vaz, Shiraz Merchant, Sunil Nischol and Salman Khan came on board. (Stills from the ad)

Storyboard18 explains how Salman Khan got his first ad break, why Kailash Surendranath had to dive in the Andamans to shoot the commercial and more. Read on for all the details.

Century-old Luxmi Tea rebrands to Luxmi Estates, aims to put Indian tea on the global map

As a part of the initiatives to bring holistic developments to the estates, the company is trying to bring an end to the practice of growing one crop at the estate which is tea. Luxmi will also focus on using its properties across India and Africa to grow other crops like turmeric, tulsi, ashwagandha and African rose that will complement the business and topline. (Representational image via Unsplash)

Move for better brand positioning and recall. Global strategy and holistic welfare of tea estates are part of the brand makeover. The company plans to spend 25 percent of revenue on promotional activities.

We want to make Biryani By Kilo a Rs 1,000 cr firm in the next 2-3 years: Vishal Jindal

Dum Laga Ke India, The web series will play on digital platforms, which include Disney+Hotstar, YouTube, etc. It will be a four-part series that will tour Bengaluru, Hyderabad, Kolkata, and Mumbai. Achievers from different fields will host the show in each city

In order to achieve this, and to evangelise the brand across the country, Biryani By Kilo is putting together a food and travel show for OTT platforms, that will be hosted by celebrities.

Elon Musk hosted a Twitter Space to address advertisers

The billionaire's first two weeks as the new Twitter owner in October were marked by rapid change. He quickly fired Twitter's previous CEO Parag Agrawal and other senior leaders and then laid off half its staff in November.

Musk discussed about the company’s plans to make a safe space for brands and users.

How Santoor is staying relevant in a hyper competitive market like India

In 1985, Santoor was launched as a soap with ingredients like sandalwood and turmeric. Santoor was relaunched with its classic sandalwood and turmeric soap Santoor Orange and introduced a new campaign which was developed by Fortuity Communications, an event management, advertising and marketing company.

The vice-president, marketing, of Wipro Consumer Care and Lighting shares with Storyboard18 his views on the recently relaunched classic product , the consumer insights they garnered, who constitutes their target audience, how do they stay relevant, and much more.

Clutter Breakers: Cadbury 5 Star’s ingenious ad campaign that markets itself

An ingenious move by 5 Star, where they get to advertise their product for free. Every time you have to review something, you will think of the delicious chocolate. That is definitely some serious recall value. In the brands words, it is probably “The biggest ad campaign in history.” It certainly is the most geographically widespread.

5 Star has come up with a unique solution where they no longer have to spend any money on advertising as their product will now market itself.

Indians have refreshed their food and health habits. Here’s how

While the report highlights that 67 percent of Indian citizens prefer eating home-cooked meals, the capital continues to remain experimental with their cuisines, with 47 percent of its inhabitants curious to try new international cuisines such as Korean, Thai, and Japanese, amongst others. (Representational image via Unsplash)

Decoding India’s within India, a report by Leo Burnett Regional highlights that India is truly opened up to adopting a more contemporary approach to food and wellness across its diverse culture.

Mast & Meh: Swiggy, Licious, Sugar, Mamaearth, MakeMyTrip, Britannia

MAST - Swiggy has adopted a new format for its recent series of ads, Mukbangs and ASMR! The ads certainly are very wholesome to watch and will definitely make you feel extremely hungry. We highly recommend everyone, especially those on a diet to watch this one.

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.