Category: Quantum Brief

Mast & Meh: what3words, Fuse, Fastrack, Shyam Steel, Ferns N Petals, MSD pharma show us acts and ads

Vijay Raaz nails the part of a customer giving directions to a delivery person, in location-based tech app what3words' first commercial in India.

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads.

Why are airline brands facing so much PR turbulence

The investigation is being carried out by DGGI Meerut and Mumbai. Furthermore, these airlines have been under scanner since October 2023. (Representational Image)

Poor service, stressed staff, lack of transparency and clarity in communication are all chipping away at certain airline brands. What’s broken and how can it be fixed?

Dive into Tata Steel’s legacy in promoting sports culture in India

Chanakya Chaudhary, vice-president of corporate service, Tata Steel.

Chanakya Chaudhary, vice-president, corporate services, Tata Steel, discusses how deep rooted sports is in the brand’s philosophy; why the company hasn’t advertised their sports initiatives; and what it is like to trek with legendary mountaineer Bachendri Pal. Chaudhary, who is the current vice-president of corporate service at Tata Steel, says, “The company doesn’t believe in beating their own trumpet. We think we are a doer brand and we like our work to speak for itself.” The only time Tata Steel advertised its contribution to sports was in the year 1989. Here are Tata Steel’s less-known legacy in sports.

2022 was India’s historic year at Cannes Lions. Here’s why

Dentsu Webchutney created history by winning three Grand Prix in a single year at the Cannes Lions International Festival of Creativity for Vice Media’s campaign ‘The Unfiltered History Tour’.

With five Grand Prix, two Titanium Lions, a haul of Gold, Silver and Bronze Lions, and an Agency of the Year award, Indian agencies are now shining bright on the world creative map for their cutting-edge and purposeful campaigns