Category: Quantum Brief

India will be an important driver of growth in the next 10 years: Hein Schumacher, Unilever

Hein Schumacher says, "We have put a new leadership in place. We changed around 60 percent to 70 percent of the team. There's still some more change on that one to come. I think there are quite a number of things that are very different. I'm just a bit careful to call it out as a strategy."

India will remain a focus market in years to come for Unilever. The new management is keen on making decision-making processes simpler in pursuit of its Growth Action Plan.

Sanofi appoints Himanshu Bakshi as general manager – consumer healthcare

Himanshu Bakshi will be a member of Sanofi India’s leadership team and senior management. He will also be a member of Sanofi’s AMEA (Africa, Middle East & Asia) Region leadership team, and CHC senior management.

Himanshu Bakshi has worked in various roles across commercial, marketing, and general management in Indian and multinational companies.

Tata Consumer leads race to buy controlling stake In Fabindia-backed Organic India

PAs per the GroupM report, participative sports have gained prominence, transcended traditional boundaries and fostering community engagement. From golf and cricket to marathon running, these sports have become integral to India's vibrant sports culture, with an organized market exceeding INR 1000 Crores. (Representative Image: Steven Lelham via Unsplash)

Organic India works with thousands of small family farmers and is present in categories such as teas and infusions, herbal supplements , staples and packaged foods and personal care.

Watch out for the most influential influencer marketing trends of 2024

Not all influencers are made equal, but the same can be said for experts. While experts bring a level of credibility and authority to a campaign, influencers often have a more direct and personal connection with their audience. (Representative Image: Diggity Marketing via Unsplash)

Artificial intelligence is becoming an integral part of influencer marketing strategies. In 2024, marketers can expect more sophisticated AI tools for influencer discovery and matching.

Generative AI could boost India’s GDP by $1.5 trillion in 7 years, reveals EY India report

Sectors expected to benefit the most, comprising approximately 69% of the overall impact, include business services, financial services, education, retail, and healthcare. (Image source: CNBC-TV18)

EY India’s report titled ‘The AIdea of India: Generative AI’s Potential to Accelerate India’s Digital Transformation’ underscores the impact of Gen AI technology, potentially adding $359-438 billion in the financial year 2029-30 alone.

Year Ender 2023 | ‘Look What You Made Me Do’ — Taylor Swift captured everyone’s imagination and the spotlight in 2023

As per data from customer intelligence platform Sprinklr Insights, shared exclusively with CNBC-TV18, the Eras Tour has clocked almost 8.6 million mentions across different social media platforms since its announcement on November 1, 2022. (Image source: CNBC-TV18)

Year Ender 2023: From becoming a billionaire to smashing records left, right and centre, Taylor Swift’s unprecedented success in 2023 marks a new ‘era’ of influence that transcends boundaries. Here’s a look at the year she has had and why her success matters.

A paradigm shift towards holistic measurement will be imperative in 2024: Initiative India’s Vaishali Verma

Along with having holistic measurements in place, Vaishali Verma says, disruptive ideas in content creation will continue to dominate both linear TV and OTT platforms, pushing the boundaries of traditional storytelling.

Vaishali Verma, CEO, Initiative India, on the agency’s 2023 report card and her to-do list for 2024.