Quantum Brief – Page 85

iQOO secures title sponsorship for esports team SOUL

This unique partnership marks the first time in the country’s Esports landscape that a team has secured a high-profile title sponsorship that extends beyond individual tournaments. (Representative Image by Sean Do via Unsplash)

As per the Windows of Opportunity report on India’s Media and Entertainment industry by FICCI-EY, the number of brands investing in Esports in India will grow from 80 in 2022 to reach 100 in 2023.

WPP’s GroupM launches global commerce education curriculum

The content features custom, platform-agnostic materials and boasts more than 30 courses.

As a first between an agency and commerce ecosystem partners, the curriculum addresses the need for comprehensive, best-in-class education in a sector that is constantly evolving and innovating.

ITC races ahead of Adani, Britannia and Parle; tops as the largest FMCG Co. in food space

The company's revenue from operations increased 1.6 percent to Rs 16,483.3 crore against Rs 16,225.7 crore in the corresponding period of the preceding fiscal.(Image source: Moneycontrol)

Industry executives credited the steep fall in the prices of edibles, for ITC overtaking Adani Wilmar. This was followed by an increase in the prices of atta (wheat flour) that helped ITC.

Sam Altman’s iphone crashed after he was fired from OpenAI. Here’s why

Think of GPT models that generate text based on words. Sora does something similar, but with images and videos. It breaks down videos into smaller pieces called patches. (Image sourced from Forbes)

In a podcast with comedian Trevor Noah, Sam Altman answered questions that even ChatGPT didn’t know the answers to.

Prasar Bharati invites e-tenders for marketing and PR agency ahead of its OTT launch: Exclusive

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

The public broadcaster is looking for a marketing and PR service provider for their upcoming OTT offering. Duration of the services will be 12 months, extendable based on performance review.

‘Dating apps in Pakistan be wildin’; Pakistani dating app Muzz’s new ad campaign create big social media buzz

Muzz’s campaign has created a lot of buzz in Pakistan as it challenges its cultural norms and traditions surrounding relationships. (Image sourced via X)

Social media has gone berserk as the campaign features a billboard with the tagline, “Cousins ko choro, koi aur dhoondo.”

Indian advertising poised for creative growth as brands open up to new media, says Pranav Agarwal, Sociowash

Pranav Agarwal of Sociowash stated, "I feel Indian advertising has a lot of potential for growth both from a creative perspective and business perspective. I feel India will first become the APAC (Asia-Pacific) hub and then it will become a global hub."

Storyboard18 caught up with Pranav Agarwal, co-founder who touched upon the agency’s key achievements this year and his thoughts on key marketing trends and a lot more.

MAdtech Point: Last call to save the Open Web

India’s digital ad spending is expected to hit $21 billion in the next five years and as per Redseer's recent report, besides big brands, SMBs are expected to account for 40 per cent of India’s overall digital ad expenditure by 2028. (Representative Image: Markus Spiske via Unsplash)

For the Open Web to survive, the cost of advertising needs to improve very very significantly. Platforms need to take much more accountability in ensuring that all the ads they serve are viewed, measured and delivered on genuine websites that are not just made for advertisers.

Debate on news data may soon conclude as BARC meets MIB on Dec 19

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

Towards the end of November, the audience measurement agency got the ministry’s approval to do away with the four-week rolling average data system for news ratings but it was soon revoked.

Maruti Suzuki announces launch of first EV in FY 24-25

The SUV is said to have 550 kilometres of range. (Image sourced via Maruti Suzuki website)

The EV will be a top-line SUV with a 60 kilowatt hour battery. No specific number has been finalised yet about the number of units that will be rolled out from the manufacturing plant in Gujarat.