ITC Ltd had challenged the Madras High Court’s order that prevented them from using the current packaging of the Sunfeast MOM’s Magic Butter Cookies on the grounds of infringement of Britannia’s Good Day Butter Cookies packaging.
Category: Quantum Brief
Vivendi floats a plan to split its businesses
The French digital entertainment and communications company said its management board has proposed a study of the feasibility of a split into publicly-traded entities.
Ashneer Grover and BharatPe saga: Is the founder seeking reinstatement as BharatPe Managing Director?
Ashneer Grover has moved NCLT seeking reinstatement as BharatPe Managing Director and revocation of the termination of his wife Madhuri Jain Grover, as per reports.
Global news publisher Axel Springer collaborates with OpenAI
With this partnership, ChatGPT users around the world will receive summaries of selected global news content from Axel Springer’s media brands including POLITICO, BUSINESS INSIDER, and European properties BILD and WELT, including otherwise paid content.
Prasar Bharati invites e-tenders for media sales agency for its OTT platform: Exclusive
Earlier this week, the public broadcaster started looking for a PR and marketing agency. Storyboard18 was the first to report.
Investing in skills and talent crucial for online gaming: Sumanta Dey
The senior director, public policy and corporate affairs, Head Digital Works, talks about challenges the gaming industry faces.
In 2023, the resurgence of FMCG marked a significant trend: Ashwin Padmanabhan
Ashwin Padmanabhan, president- investments, trading and partnerships at GroupM India, talks about the popular trends of 2023 and what to look out for in the new year.
TRAI extends deadline for comments on digital inclusion consultation paper
Stakeholders now have until December 29, 2023, to submit their comments.
#BlastFromThePast: Lessons that Cheil’s Prabhjeet Singh Oberoi learnt from his favourite ads
For Prabhjeet Singh Oberoi, creative director (Copy), Cheil India, commercials from DDB, Leo Burnett and Goodby Silverstein & Partners have served her major lessons.
tgthr unveils BGMI’s #DontCareToShare campaign
BGMI and tgthr, for the launch of the X-Suit Carnival used influencers like Jonathan and Dynamo to hide the X-Suits so they remain exclusive to the top players.