Quantum Brief – Page 90 – storyboard18

Accenture and Unilever join hands to leverage next gen AI-powered technologies at scale

As generative AI further evolves over the next few years, we can expect a large degree of automation of customer interactions. Companies will increasingly rely on marketing to own and optimize most of the customer journey. Marketing needs to take the lead in experimenting with new tools and integrating them with the workflows constantly evaluating what parts of customer journeys we can automate with the help of advancements in AI, writes Arun Pattabhiraman, CMO, Sprinklr. (Representative Image: Andrea De Santis via Unsplash)

The two companies will explore new applications to scale generative AI; for example, assets from Accenture’s AI Navigator or its proprietary “switchboard,” which allows a user to select a combination of models to address the unique business context.

Taxing Times: Online gaming firms fear growth slump

Gaming grew from Rs181 billion in 2022 and is expected to touch Rs269 billion by end of 2024. (Representative Image: JESHOOTS.COM via Unsplash)

The gaming industry, which was growing at a notable compound annual growth rate (CAGR) of 28% from the fiscal year 2020 to 2023, is projected to grow at a CAGR of 15% until FY28, due to recent taxation changes.

Zee-Sony Merger nears conclusion amid leadership struggle

The NCLAT will be hearing a challenge to the Zee-Sony merger on May 17. (Source: Moneycontrol)

As the December 21 deadline for the deal closure approaches, speculation is growing among stakeholders regarding a potential revision to the initial leadership arrangement in the Zee-Sony merger.

Indian music creator economy earned Rs 12000 crore in 2022: EY

These three artists offer a modern and innovative perspective, garnering audiences' attention across varied age groups. (Representative Image: Austin Neill via Unsplash)

Digital platforms contributed to 47 percent of the total revenue generated by music.

Wipro Consumer Care acquires VVF’s Jo, Doy and Bacter Shields; expands its personal wash portfolio

These brands together recorded a revenue of over INR 2100 MN during FY23. (Representative Image: Constantin Wenning via Unsplash)

Jo toilet soap is the key brand with a significant play in North, East and West markets. Doy operates in the premium segment with differentiated positioning, and Bacter Shield has an antibacterial range of soap and handwash.

Truecaller’s in-app publisher, Truecaller Ads expands its offerings to brands

Truecaller’s AI powered Call Recording solution will be available as a part of the brand’s Premium plan, starting at INR 75 per month or INR 529 per year. (Image source: Moneycontrol)

Brands can track the performance of their proprietary ad formats closely, collecting valuable insights on user interactions, engagement rates, and conversion metrics, which further enables future campaign optimization and audience targeting.

Bewakoof appoints Rashmika Mandanna as new brand ambassador

In a true-blue Bewakoof style the brand ambassador was picked through a social media poll conducted on Instagram.

The actor will be the face of Bewakoof’s range of women’s collections spanning across t-shirts, shirts, hoodies, joggers and other fashion apparel & accessories.

Cheil bags fashion-led hypermarket Vishal Mega Mart’s creative mandate

ITC's packaged atta, which is sold under the Aashirvaad brand, is the largest revenue contributor. ITC has been launching food FMCG products every year. (Representative Image: Giorgio Trovato via Unsplash)

Vishal Mega Mart has selected Cheil as its creative agency partner with a mandate to focus on integrated advertising and marketing solutions.