Indian Gen Z are trend-setters: Instagram study

The report states that marketers should collaborate with agencies that prioritize authentic, data-driven influencer strategies, offer real-time monitoring and insights, and prioritize brand safety. (Representative Image: Laura Chouette via Unsplash)

Among other trends, nearly a third of Gen Z respondents in India picked ‘bad taste in memes’ as their top turn-off.

BCCI approaches NCLT for insolvency of Byju’s over unpaid Rs. 158 crore

The payment due is regarding a contract between the two parties for sponsorships on the jerseys of the Indian Cricket Team. (Image source: Moneycontrol)

The BCCI told the NCLT that a notice was sent to Byju’s on January 6 asking to clear the pending payment of Rs. 158 crore excluding TDS (tax deducted at source).

India eight largest ad revenue market: GroupM

The top industry categories that contributed to the global AdEx in 2023 are CPG, auto, luxury, technology, media and entertainment and digital endemics. (Representative Image: Vidar Nordli-Mathisen via Unsplash)

According to GroupM’s 2023 forecast, the global advertising market is poised for 5.8 percent annual growth at the close of 2023, despite challenges such as inflation, high interest rates, China’s economic slowdown, and lingering pandemic impacts.

Flipkart’s SPOYL partners with Netflix’s upcoming ‘Archies’ to launch official merchandise

As Gen Z shoppers continue to embrace a mix of styles spanning across 90s grunge, Y2K, Kpop, cottagecore, and gender-neutral fashion, their deep connection with social media, pop culture and global trends is palpable.

Shoppers can channel the style of the Archies cast – Archie, Reggie, Veronica, Betty, Jughead, Moose, Ethel and Dilton, by choosing from a collection of trendy t-shirts, dresses, loungewear and more, starting at Rs. 799/-.

Spotify layoffs: Audio streaming service to cut 17% of workforce globally

Spotify India's Amarjit Singh Batra stated, "At Spotify, we are making it easy for them by working on plans and offers which suit everybody. From monthly offers to annual offers, they are priced very competitively. We have offers and products like Duo which is for two people. We have products like family plans which are for multiple people in the household. There are student plans also." (Image source: Moneycontrol)

Spotify layoffs: The company is going for layoffs despite posting a notable operating profit of €32 million in Q3 2023, marking its first profitable quarter in the last two years.

Book My Makeup launches AI-driven social commerce beauty services platform

The brand’s target demographic is Indian women in the age group of 18-24 years, “who prioritise innovation and quality at accessible price points”, he added.(Representative Image: Freestocks via Unsplash)

By embracing technology, Book My Makeup introduces features like augmented reality makeup trials, virtual consultations, and customized beauty recommendations, making beauty services more engaging, personalized, and convenient for users.

Pro Kabaddi League: Bengal Warrior bags six brand partnerships

On the right arm, the Maninder Singh-led team will sport the Royal Green logo and on the left sleeve it will sport - the League 11 logo. One of India’s news organisations, Zee News have acquired the rights for their crest to be on the shorts. And Big FM logo will be on the nape of the jersey. (Image source: News18)

The Bengal Warriors, who recently released a new jersey, will continue to wear the Sports Gaming News Only website DafaNews’ logo as the front of the jersey partner. Meanwhile, on the back of the jersey, the Warriors will have the Kajaria Ceramics logo.