Category: Quantum Brief

Mankind Pharma awards D2C digital mandate to Social Beat

ITC's packaged atta, which is sold under the Aashirvaad brand, is the largest revenue contributor. ITC has been launching food FMCG products every year. (Representative Image: Giorgio Trovato via Unsplash)

Social Beat will be responsible for crafting and executing comprehensive digital marketing strategies for Mankind Pharma, encompassing various channels such as social media, search engine optimization (SEO), content marketing, and more.

Elon Musk’s X facing an exodus of employees

A report from Business Insider indicated that the resignations include senior as well as junior employees. The staff began leaving as shortly after X handed bonus checks earlier in November said the report. (Image sourced via Forbes)

The micro-blogging platform is currently operating with a skeleton staff at its office as its advertising division continues to lose money.

Nivea has always been a challenger brand in India: Sunil Gadgil, Nivea India

Sunil Gadgil, marketing director, Nivea India stated, "Skincare is a high involvement category. Consumers do not just jump from one brand to another. They have a basket of brands which are acceptable to them, and they're very careful about adding any brand to that basket."

Storyboard18 got in touch with Sunil Gadgil, Marketing Director, Nivea India, who spoke about their recently launched campaign, the 100+ year old brand’s advertising and marketing strategies, and a lot more.

Can a change in IT rules bridge the gap for fair revenue sharing between big tech and publishers?

Blocking is not a new element in this situation. In markets like Australia, Facebook threatened to block news content and also went ahead with the implementation of the News Media and Digital Platforms Mandatory Bargaining Code. (Representative Image: Luca Bravo via Unsplash) (Representational image by Conny Schneider via Unsplash)

The amendment proposed amendment would prohibit platforms from banning sites of providers that participate in collective negotiations or arbitration.

PIB fact check unit takes down nine YouTube Down channels spreading fake news 

Vice will be transitioning to a studio model, following the cancellation of its  "Vice News Tonight” TV program and other layoffs before Vice filed for bankruptcy. (Representative Image: Markus Winkler via Unsplash) (Representative Image: Markus Winkler via Unsplash)

Since December 2022, PIB has exposed 26 such YouTube channels which regularly published false information on YouTube.

Ranveer Singh partners with sexual health and wellness brand Bold Care

Bold Care announced partnership with Bollywood superstar Ranveer Singh joining as the co-founder, marking a significant step in the brand's mission to normalize conversations about men's sexual health and empower them to prioritize their well-being. (Image source: Moneycontrol)

Back in 2014, Ranveer Singh surprised everyone when he appeared in a series of condom ads, becoming the first ever Bollywood actor to do so.

FMCG giants ramp up ad budgets to drive volume growth and fight competition

The Q3 FY 2024 consolidated volume grew at 8 percent, sales grew by 2 percent in INR terms impacted by devaluation. (Representative Image: Franki Chamaki via Unsplash)

The companies are focusing on the digital medium because it has greater and quicker reach. Most firms say they have seen gains in market share on account of their greater ad spends and promotions.

IPL media rights value to reach $50 billion in 2 decades, predicts league chief

The positive growth in media stocks is not limited to those in the print media. TV companies, cable TV distribution companies and listed multiplex chains have all benefited in the last one year. (Image source: News18)

IPL is the best Make in India brand we can think of post-independence and is the most-watched cricket league in the world, said Arun Dhumal.