Quantum Brief – Page 93

Porsche India invites agencies for a strategic partnership

The German car maker Porsche is doubling down on building its India presence. According to media report, the company is actively looking for investor partners. (Representative Image: Campbell via Unsplash)

The German car marker is looking for an agency to execute, track, and fine-tune its digital campaigns across platforms while focusing on prospecting and lead generation strategies.

Criticality and context of content matters a lot while taking down misinformation from YouTube: Timothy Katz

YouTube is the largest OTT player in India with around 467 million users and a reach of 90 percent. (Representative image by Christian Wiediger via Unsplash)

YouTube is focussing on a four Rs (remove, raise, reduce, reward) framework to ensure the quality and credibility of content on the platform

Rapido comes up with “5 Nahi Toh 50” campaign to address frustration of customers

Stills from the ad

The ad campaign, featuring female protagonists, introduces Rapido Auto as the solution in a series of three ads.

Throwback: What’s Onida’s ‘Devil Man’ up to nowadays?

David Whitbread was the model coordinator at Avenues, who, as Kukde puts it, had a ‘cute face’. Whitbread had a thick moustache, and it was quite a task when Avenues asked him to shave it off. Whitbread’s line in his first ad was, “Why do you want to envy a product when you can buy it?” It took Whitbread four to five hours to deliver it. (Stills from an ad)

When Onida was launched in the market, it was known as the ‘poor man’s Sony’. But, with the introduction of the Devil Man in 1984, it immediately struck a chord among the audience and went on to truly define and represent how envious the product Onida was, which was truly the owner’s pride.

Swiggy retains Havas as its media agency: Sources

Jarek Ziebinski comes with over three decades of experience in marketing, media, and advertising. (Representative Image: Vardan Papikyan via Unsplash)

The agency has Swiggy’s business since 2016.

Spotify launches advertising marketplace Spotify Audience Network

The streamer said in this beta launch, it will continue to innovate and iterate based on feedback from both users and artists. (Representative Image: Alexander Shatov via Unsplash)

The audio-first advertising marketplace will bring scaled, audience-based podcast buying to brands in India, and presents an opportunity for podcast publishers and creators in the markets to monetize their content.

Leadership battle in Zee-Sony merger: Will it be Goenka or Singh, given governance & regulatory concerns

In August this year, days after the NCLT (National Company Law Tribunal) approved the Zee-Sony merger, SEBI (Securities and Exchange Board of India) issued an order preventing Goenka and his father Subhash Chandra from assuming any significant management roles in Zee companies or the newly-merged entity. (From left to right: Punit Goenka (Image source: News18 Hindi) and NP Singh)

The fight for the top job in the merged entity puts a question mark on not just the merger details, but also the corporate governance of a listed company.

Dhara launches new campaign Khaane Pe Kehna in Jammu & Kashmir

Through this campaign, Dhara aims to encourage open conversations about personal losses to keep the memories alive and make them an integral part of celebrations

Most Indian households shy away from uncomfortable conversations, creating a culture of awkward silences. The campaign navigates this challenge of addressing these silences without offending the sensibilities of the audience.