Category: Quantum Brief

Rediffusion claims concept imitation over Star Sports’ new ad

In an email dated September 5, 2023, Disney Star specifically commented on both the Mahabharata ideas, saying, "a mythological bend is interesting" and "Let's park this for now due to development and promotion dependency."

Rediffusion presented multiple concepts to Disney Star in August 2023, including two specific ideas for games based on the Mahabharata that were particularly well-received by the Disney Star team.

Flipkart releases new set of ad films under its ‘Kuch Khaas Kamao’ campaign

The campaign revolves around the message of ‘Kuch Khaas Kamao’ conceptualized through two films which emphasizes on the significance of earning trust and building connections while sellers cater to the needs of the customers.  

The campaign revolves around the fact that every purchase by a customer is more than just a transaction for the sellers who sell it on Flipkart. Every order becomes an opportunity for the sellers to be a part of the customer’s journey while they play a crucial role in catering to their needs.

Cristiano Ronaldo faces lawsuit over association with Binance

Ronaldo has failed to disclose how much Binance paid him for the deal, a requirement under US law. This could potentially be trouble for the footballer. (Image sourced via Forbes)

A class-action lawsuit has been filed against CR7 in the USA seeking $1 billion in damages for his association and promotion of Binance.

Elon Musk slams advertisers for pulling out of X

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

Musk did acknowledge that a continued cold-shoulder from brands could possibly bankrupt X but suggested that people would blame brands for the bankruptcy and not him.

Max Life Insurance to enhance personalisation through AI

Google's AI head Jeff Dean and former YouTube CEO Susan Wojcicki have also backed the company in a personal capacity. (Representative Image: Steve Johnson via Unsplash)

The campaign encompasses end to end created- personalized videos, messages, and greetings for customers, fundamentally enhancing their interactions with the brand.

Madison Loop has bagged Oberoi Realty’s integrated mandate

Sarina Menezes, head and vice president – brand marketing and corporate communication, Oberoi Realty, commented, "We are confident their creative and digital solutions will add value to our marketing and communication strategy at Oberoi Realty". (Representative Image: engin akyurt via Unsplash)

The agency will oversee creative, digital media, social media and performance marketing for the client.

Post-World Cup surge: High-stakes political betting ahead of state election results

Earlier this month, the Ministry of Electronics and Information Technology (MeitY) issued blocking orders for 22 illegal betting apps and websites, including Mahadev Book and Reddyannaprestopro. This action followed investigations by the Enforcement Directorate (ED) into an illegal betting app syndicate, leading to raids on Mahadev Book in Chhattisgarh. (Representative Image: Keenan Constance via Unsplash)

In India, betting and gambling are state subjects, meaning that they may be legal in some states and not in others. However, betting on the outcome of elections is uniformly prohibited