Category: Quantum Brief

Disney’s streak of box office failures continues; what is the path to recovery?

Disney’s only real success this year has been Guardians of the Galaxy Vol. 3, which had a  relatively strong run, generating $845 million globally. However, analysts did expect the film, being the last of the trilogy to reach closer to the billion-dollar threshold. (Image sourced via CNBC)

‘Wish’, a musical about the wishing star that so many Disney characters have wished upon in the studio’s century-long journey failed to attract families during its release on Thanksgiving. The movie collected a poor $31.7 million over the five-day long holiday. 

Union Minister Smriti Irani launches ‘Guide on gender-inclusive communication’

The guide covers the use of language in English, Hindi, and other Regional  languages, based on the “Handbook on Combatting Gender Stereotypes” by Supreme Court of India and other national and global best practices customized to suit the requirements of the Indian citizens. (Image sourced via PIB website)

The Minister exhorts for adopting gender-inclusive language that can challenge stereotypes and promote a more respectful and equitable environment for all.

Meta’s paid ad-free subscription service comes under legal scrutiny

Over the last eight years, Meta says it has rolled out industry-leading transparency tools for ads about elections or politics, developed comprehensive policies to prevent election interference and voter fraud, and built the largest third party fact-checking programme of any social media platform to help combat the spread of misinformation. (Representative Image: Dima Solomin via Unsplash)

Advocacy group NOYB (None Of Your Business) filed a complaint with Austrian regulator on Tuesday claiming that the service amounts to paying a fee to ensure privacy.

Dentsu bags the integrated communication mandate of BharatBenz

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The account, which was won post a multi-agency pitch will see dentsu India provide end-to-end communication solutions for BharatBenz.

EBITDA is ”bullshit”: Charlie Munger on finance, health, life, success and more

Charlie Munger once famously said EBITDA was "bullshit earnings." To explore the brilliant mind of Munger, Warren Buffett's trusted, 99-year-old partner and the Vice-Chairman of Berkshire Hathaway, you only need to look at some of his timeless quotes. (Image source: Moneycontrol)

Money management, Munger said, requires people to pretend that they can do something that they can’t, and like what they don’t. `I think that’s a terrible way to spend your life, but it’s very well paid.’

Blockchain in gaming opens up new dimension for marketing and sales

The integration of blockchain technology into gaming opens up a new dimension for marketing and sales, enabling companies to harness the power of consumer reputation to establish trust and loyalty. (Representative Image: Hitesh Choudhary via Unsplash)

As the gaming industry continues to evolve, blockchain technology will play an increasingly pivotal role in shaping the future of consumer marketing and sales.

Humans of Bombay’s Karishma Mehta on the plagiarism controversy and the way ahead

"I don’t want to play damsel-in-distress. I don’t want to play the sympathy card at all. While the judgement did affect me on many layers, the thing that did protect my mental health was that I was actually not consuming," says Karishma Mehta.

In a conversation with Storyboard18, Karishma Mehta, founder and chief executive officer at Humans of Bombay touches upon the plagiarism controversy, cyber trolling, HoB’s impactful stories and milestones and the way ahead.

Innovation at core, Mumbai Indians lead digital footprint with interactive content, fan first approach

Videos delving deep into stories related to the personal life of cricketers are often put up, bringing new layers and dimension to the messaging. (Image source: CNBC-TV18)

As the IPL enters its 17th season next year, MI will embark on their pursuit of success on the field whereas their backend team continues to work round the clock across the year to keep the franchise upbeat and buzzing across all important social media platforms, especially YouTube.