July 2022 – Page 4 – storyboard18

Bookstrapping: ‘Wild Wisdom’ by Christine Amour-Levar

Representative Image via Unsplash.

‘Wild Wisdom: Life Lessons from Leading Teams to Some of the Most Inhospitable Places in the World’ leaves you disturbed about sustainability and warm about the possibilities if we all came together. Bookstrapping Rating: 3.5 stars

In conversation with Sandeep Bhushan, Mark Tatum & Mayuri Saikia

Sandeep Bhushan of Meta

Bhushan on Meta’s inaugural Marketing Summit in India. Tatum about the potential of India market. Saikia on Dell’s ‘Back to College’ campaign.

Behind Leo Burnett’s PepsiCo scoop

A still from "Ye Dil Maange More" Pepsi campaign.

This was a big win and an equally intriguing one, given that PepsiCo has chosen to end its 30-year partnership with WPP Group-owned agencies including Mindshare and Wunderman Thompson. Here’s the full picture on the pitch, loss and win.

If you don’t keep yourself up to date, you will get obsolete quickly: Mastercard’s Raja Rajamannar

Raja Rajamannar, global chief marketing and communications officer, and president - healthcare business at Mastercard.

Storyboard18 catches up with Mastercard’s global CMO Raja Rajamannar.

Mahindra’s Vikram Garga joined Apollo Tyres as regional group head – marketing

Vikram Garga, regional group head, marketing, covering the Asia Pacific, Middle East and Africa (APMEA) region.

Vikram Garga was vice-president and head of strategy, insights and analytics, and innovation at Mahindra and Mahindra (M&M) before this move.

India’s ad market to grow by 16% in 2022: Dentsu International report

Globally, advertising spends are expected to increase by 8.7 percent in 2022, with ad spending in Asia-Pacific alone anticipated to reach $250 billion, according to the latest Dentsu ad spending forecast. (Representational image via Unsplash)

Globally, the Americas top advertising spends for 2022. At 16 percent growth, India will stay ahead of the US (12.8 percent growth) and Brazil (9 percent) as the fastest growing market.

Cultures lacking empathy & work-life imbalance leaving employees burnt out and broken in digital marketing

Unrealistic client expectations and demands contribute to the woes of people working in digital marketing agencies, which are facing high employee attrition rates. (Representational Image via Unsplash)

Bad practices plague the digital marketing industry, fuelling post-pandemic employee burnout and contributing to high attrition rates at firms. Here’s what’s broken and how to fix it.

RK Swamy and BBDO part ways. Here’s why

Srinivasan Swamy, chairman and managing director of RK Swamy Hansa Group on the amicable end to RK Swamy BBDO’s partnership, the big disruption hitting the advertising industry, how talent continues to be agencies’ biggest challenge and mistakes young marketers make.

Micro-transactions leading revenue stream for digital publishers

Experts suggest that micropayment helps in user retention and ultimately leads to more subscription and ad revenues. (Representational image via Unsplash)

After seeing immense growth in traffic in the last two years, digital publishers are now focusing on micro-payments that are emerging as a new revenue channel alongside subscription and advertisements.

Mast & Meh: what3words, Fuse, Fastrack, Shyam Steel, Ferns N Petals, MSD pharma show us acts and ads

Vijay Raaz nails the part of a customer giving directions to a delivery person, in location-based tech app what3words' first commercial in India.

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads.