July 2022 – Page 3 – storyboard18

The Great Skill Reset: Why startups should always be careful with designations

It is very expensive to train inexperienced marketing chiefs on the job as the startup scales rapidly.

Small companies with limited resources end up handing out big designations to inexperienced folks. One of the biggest departments that has seen this kind of hiring is marketing. In the long run, it can hurt the company and brand.

NODWIN Gaming’s marketing spends go over Rs50 crore in the last one year

While digital streaming platforms like Rooter and Loco have always streamed gameplays and tournaments, involvement of mainstream media in televising or streaming boosts the reach, recall and engagement of these events to a whole new level. Representative Image via Unsplash

The esports company is collaborating with non-endemic brands and creating new IPs. It also cracked a TV broadcast deal with Star.

Will Qatar’s humanitarian crisis impact FIFA World Cup sponsorship?

Over 3.5 billion viewers tuned in to watch the last edition of the FIFA World Cup held in Russia. (Representational Image via Unsplash)

While globally FIFA might have to face soft boycott from a section of brands, in India there might not be much pushback as a select few brands associate themselves with the tournament.

Inside Unilever’s grand plans to move in to the metaverse

Closeup City Hall of Love in Decentraland is a completely inclusive environment where users can mint an NFT marriage certificate, immortalise their love on the blockchain, and celebrate with friends and family.

Futuristic food shopping, inclusive marathons and marriages in the metaverse, safe spaces for girl gamers, and more. Unilever extends its purpose-driven brands philosophy into new virtual spaces.

Simply Speaking: TikTok is surging. For Meta or Verse

Since the start of 2022, TikTok has been downloaded more than 175 million times. TikTok has surpassed 10 million downloads for the past nine quarters now. (Representational Image: Solen Feyissa via Unsplash)

TikTok is a test case for global business, global internet and global capitalism.

How brands are making the most of the modern avatar of sports fans

A recent report by Ormax Media says India’s sports viewing fan base is 136.3 million while 317.8 million Indians are active players of at least one outdoor sport. (Representational Image via Unsplash)

Marketers are taking fan engagement in sports to the next level with apps, games and NFTs.

All about what3words’ maiden ad for India

Vijay Raaz was not the first choice for the what3words commercial - the ad film-makers were initially thinking of casting a rap artist like Badshah or Diljit Dosanj.(Representational Image: A still from what3words' ad film)

Raj Kamble walks us through Famous Innovations’ journey to arrive at the right way to introduce what3words to India. The ad earned a Mast in Storyboard18’s weekly ad review column Mast & Meh.

Mast & Meh – The best and worst ads this week

The Glitch's new ad campaign for TTK Love Depot - #PleasureIsAllYours - hits the right spot with its well-crafted messaging. (Image: A still from the ad film)

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. This week, we introduce a special category – Ugh. Read on to find out who earned the special distinction.

Anand Mahindra: The Museum of Living History is a cornucopia of stories that define us

A visitor at The Museum of Living History, Mahindra Towers, Worli, Mumbai

Take a look inside the all-new Mahindra brand museum at the group’s HQ – Mahindra Towers in Worli, Mumbai.

CXO Moves: M&E firms beef up leadership, CMOs move on, and an ad executive exits the industry

(Representational image: Jason Wong via Unsplash)

Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.