Month: October 2022

India’s influencer marketing industry to reach Rs 2,200 crore by 2025

Looking for unique 4th of July promotion ideas? We have a list of 5 click-worthy influencer campaigns to inspire your strategy! (Representational image via Unsplash)

Instagram is most used by content creators, who are leveraging content formats such as reels to expand their reach. Around 36.9% of brands rely on Instagram for their dedicated influencer marketing efforts. YouTube, has 20.6% of brands relying on long-form video content on the platform. Facebook continues to be popular, with 18.7% of brands using it for influencer marketing.

Nestle enters direct-to-consumer space, launches D2C platform MyNestle

Nestle committed to investing Rs 5000 crore in India by 2025. India is Nestle’s 10th largest market globally and the fresh investments will help the company accelerate its core business in the country and leverage new opportunities for growth. (Representational image via Unsplash)

With MyNestle, the company joins other FMCG majors in launching D2C offerings. Nestle’s Global Board has strongly supported the direction to accelerate investment focus in India.

CMO to CEO: Companies are betting on marketers to lead brands and business

Mondelez International recently promoted Anil Viswanathan, a senior marketing talent to lead the firm as managing director for Vietnam, South East Asia. In August, Santosh Iyer, vice president - sales marketing, Mercedes-Benz India, was elevated to the position of managing director of the company.

Marketing and sales executives have business acumen and they are directly dealing with the clients/consumers which helps them in leading companies.

From window shoppers to hardcore gamers, Indian users are ready to spend on gaming

From Candy Crush to Fortnite: A BCG report on the mobile gaming market in India states that there are six categories of users who have their own spending pattern. There are window shoppers who spend the least, then there are the time- crushers, indulgers, diehard gamers, socializers and prizewinners. Spends range anywhere between Rs80 and Rs900 approximately. (Representational image via Unsplash)

As gaming grows in India, users are opening up to the idea of spending money on games for better experiences.

Friends of ex-Balaji Telefilms COO Zulfiqar Khan start petition to bring him home

Zulfiqar Ahmad Khan last worked as the Chief Operating Officer (COO) of Balaji Telefilms. Prior to that, he was also the Managing Director of the OTT platform, HOOQ, and the Business Head and Chief Revenue Officer of Eros Now. His disappearance in Kenya and lack of answers from Kenyan authorities has shocked the industry, which is banding together with friends and family to find Khan.

Khan’s friend Rajiv Dubey started a petition urging the PM to intervene and help find the executive who disappeared in Kenya.

With Flipverse, Flipkart brings shopping into the metaverse

The online retailer which is gearing for a public listing, will provide its customers with "gamified, interactive, and immersive" experiences through Flipverse and offer digital collectibles from partner brands after making purchases. (Representational image via Unsplash)

Flipkart has already tied up with around 20 brands for Flipverse. Some of the brands on the list are Colgate, Lavie, Noise, Puma, Noise, Nivea, Tokyo Talkies, Campus, VIP, Ajmal Perfumes, Himalaya and Butterfly India.