Month: October 2022

Dentsu Report: Marketers ask agencies to start leading and stop lagging

‘The Power of Modern Creativity: Insights for Today and Tomorrow’ report from DENTSU CREATIVE unpacks results from a survey of CMOs in the UK, US, China, India, and Brazil, asking what they need and want most from their agencies. (Representational image via Unsplash)

A Dentsu Creative report states that 85% of clients agree that while consumer behaviour has undergone rapid changes, the agency model is yet to adapt.

This is the Indian decade. I would also say it’s the start of the Indian age: Mark Schneider, Nestle CEO

Schneider said, "You see a lot of the underlying strengths of this country coming to the forefront now... you see tremendous growth and momentum. We want to participate in that. We are deeply ingrained in the social fabric of this country. So I think we stand to benefit from that momentum quite well." (Illustration by Suneesh)

Nestle committed to investing Rs 5000 crore in India by 2025. India is Nestle’s 10th largest market globally and the fresh investments will help the company accelerate its core business in the country and leverage new opportunities for growth. In recent years, Nestle has been dialing up its growth strategies and sustainability efforts to address the many challenges it faces today. In a wide-ranging exclusive interview with Storyboard18’s Delshad Irani, Mark Schneider, CEO of Nestle, told us how the company is future-proofing its brands and business, and focusing on the new bottom-line – People Planet Profits.

Influencer Marketing Mavericks: How Mad Influence was built

Madhavan, now 26, runs a full-service digital marketing agency that started with one client in 2018. Today, they put together twelve to fourteen campaigns every day. What is it that they do exactly? Well, they work with influencers and, while technically Mad Influence is an influencer management agency, they do more than just connecting creators and brands. They are into digital marketing, social media management, content authoring and provide consulting services to businesses.

Gautam Madhavan, founder and CEO, Mad Influence, on why influencer marketing agencies are more than just talent agents.

Indians are more likely to stick to the same cell phone brand while upgrading: Report

YouGov RealTime Omnibus provides quick survey results from nationally representative or targeted audiences in multiple markets. The data is based on surveys of adults aged 18 and over in 18 markets with sample sizes varying between 507 and 2004 for each market.

A third of Indians are likely to upgrade their cell phones with the same brand, as per the latest survey from YouGov

Matrimony.com launches Techiematrimony for IT and software professionals to find a match

Matrimony.com is India’s leading consumer Internet Company managing marquee brands such as BharatMatrimony, CommunityMatrimony and EliteMatrimony. BharatMatrimony is considered the largest and most trusted matrimony brand which has also established a considerable retail presence with over 110 self-owned retail outlets across India.

Matrimony.com has launched Techiematrimony, an exclusive matchmaking portal for IT, software and technology professionals after having a very successful run in helping lakhs of IT professionals fins a life partner in the last 22 years.

38 things Dan Wieden did beyond creating ‘Just do it’ for Nike

Dan Wieden, co-founder of Wieden-Kennedy created the most famous tagline in advertising history, Nike’s ‘Just do it!’ He started off his career at McCann Ericksson where he met his future business partner David Kennedy.

Wieden+Kennedy India’s chief creative officer Santosh Padhi writes how his legendary boss Dan Wieden made advertising an aspirational industry.

Moonlighting, quiet quitting, working from home: FCB’s Bella Patel on new work norms

Everything that we have gone through in the last two years is somehow branded. We went through ‘the great resignation’, ‘the great regret’, and now ‘quiet quitting’, says FCB's Bella Patel.

Bella Patel, global chief talent officer, FCB, shares her views on the latest HR trends and fixes that ad agencies need to make to retain talent.

Sneaker Culture in India: Women are buying as many sneakers as men, says SoleSearch’s Param Minhas

The Indian sneakers and streetwear industry are estimated to be at over $3 billion. Sneaker culture is becoming mainstream in India. For young Indians across cities, sneakers are social currency and a way of self-expression.

Sneaker culture in India is growing and so is the interest of marketers who are willing to collaborate with sneaker marketplaces.