Month: October 2022

Rediffusion appointed as lead creative agency of BMW India

In August, Storyboard18 reported that BMW India had put its creative and media account up for review. Industry sources aware of the development said that the pitch was underway in Delhi. The account size is pegged in the vicinity of Rs 150 crore.

Rediffusion will work on BMW India’s brand strategy, creative, digital and dealer support communication.

Ad spends on gaming apps grow as brands find more value

Gaming platforms are levelling up marketing to target more marketers from across categories. They are also focusing on ad innovations in order to ensure gamers' experiences are not interrupted. (Representational image via Unsplash)

Millennial and Gen Z user base and high engagement on mobile gaming apps is attracting advertisers across categories.

CXO Moves: Gozoop, Dentsu, Benetton, Schbang, Cosmos Maya bolster leadership

The Glitch’s founders quit, the maker of Marlboro ropes in a Tata Group executive, United Colors of Benetton gets a new marketing head. Get the full picture on people and their moves on the corporate jungle gym in CXO Moves.(Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Bookstrapping: Review of Getting Lost by Nobel-prize winner Annie Ernaux

'We cannot paint perfect pictures of our lives and mislead those who are in the middle of making mistakes.' Nobel Prize for literature for 2022 winner, Annie Ernaux is here to help us with her ‘sexually frank study of a woman in the throes of love and lust’, writes our reviewer.

Annie Ernaux, winner of the Nobel Prize for literature for 2022, will be remembered, just as we remember her compatriot Simone De Beauvoir. Bookstrapping Rating: 4 stars

News18 News Network sweeps Hindi belt in Week 39

Operating EBITDA came in at Rs 137 crore for the financial year ended March 2023 as against Rs 1,080 crore in the previous year. EBITDA is earnings before interest, tax, depreciation and amortisation. (Representational image via Unsplash)

As per latest BARC data, News18 is leading the market share charts in the HSM-Urban + Rural Market.

Ram Krishnan, Priya Nair, Raja Rajamannar, Kainaz Gazder: Meet the top Global Indian Marketers

Ram Krishnan, Priya Nair, Raja Rajamannar and Kainaz Gazder are some of the top global Indian marketers building and growing multi-billion dollar brands and businesses. (Illustrations: Suneesh, Moneycontrol)

Marketers of Indian-origin are leading global brands across the world. Take a look at some of the CXOs from that elite club.

WPP acquires remaining stake in MediaCom in India from Sam Balsara and Lara Balsara Vajifdar

The initial agreement between WPP and Sam Balsara, who is the chairman of homegrown media investment company Madison, and his family dates back to 2008, under which the Balsara family owned 51 percent. In 2017 the Balsara family sold 25 percent to WPP. (Representational image via Unsplash)

Sam Balsara and daughter Lara exit MediaCom after WPP purchases the remainder of their stake in the media agency.

Why do coaching centre ads continue to be a menace?

Education institutes and online education firms remain the single largest violators of advertising codes, followed by health care and personal care product companies, according to the Advertising Standards Council of India (ASCI). (Representational image via Unsplash)

Coaching institutes’ ads are on ASCI’s radar, especially in peak admission seasons. But, despite raising red flags, the problem just won’t go away. Here’s why.