Month: April 2023

Biz Moves: Digitas India, Social Panga, Sociowash and Sociomark

The scope of work includes services such as content planning, digital marketing strategy, social media management, search engine optimisation (SEO) and online reputation management (ORM), along with the agency offering its paid media services.. (Representative Image: Tom Briskey via Unsplash)

Keep up with all the key business wins and the account movements.

Offshore betting firms flood Indian media with illegal ads ft. Bollywood stars, sports legends

For quite some time now, companies like 1XBet, DafaBet, Fairplay, Parimatch, and Betway have been ramping up their advertising efforts in India, coinciding with the action-packed events like Indian Premier League cricket season, World Cup and others. In fact, they have been using the GST chaos for moment marketing purposes as well. Platforms like Fairplay have been using influencers to promote features such as '24X7 winning withdrawal, no GST, and referral code bonuses’.

Companies like 1XBet, DafaBet, Fairplay, Parimatch, and Betway are ramping up their advertising efforts in India, coinciding with the action-packed Indian Premier League cricket season.

Bookstrapping: Unframed: Discovering Image practices in SE Asia by Rahaab Allana

The editor of the book aims to dismantle our conditioned habits of viewing ‘who’ and ‘where we are’, ‘what is real’ in our world. She also uproots the frames of familiar history, making us realise that peoples and cultures that seem unconnected today may have had generative connections in the past!

The book makes you appreciate that photographers travelled, that they were engaged for projects etc. The chapter on Maharaja Sawai Ram Singh of Jaipur, his motivations and his agency, make for very interesting reading. Bookstrapping rating: 3.5 stars

GCPL invests Rs 100 cr in early-stage consumer startup fund

The funds will be used to continue deepening SingleInterface's portfolio of hyperlocal marketing, engagement, and commerce products, particularly around advanced audience segmentation and personalized re-engagement. It also plans to use the capital to build its portfolio of AI-driven products. (Representative Image: markus Winkler via Unsplash)

The company will anchor Early Spring, a new early-stage fund being set up by Spring Marketing Capital.

Campa Cola revival is one of the best things to happen: Arnab Roy, Coca Cola

India is a very price conscious market and affordable price points like Rs. 10 price point or Rs. 20 price point are very important. The premium price point range, involves some good pack mix interventions and so, the overall profit pool remains at a level. (Image 1 by Laura Chouette via Unsplash, Image 2 by @just_drinks via Twitter)

Arnab Roy, VP – marketing, Coca-Cola, on the revival of Campa and growth of the cola category.

India is an incredibly important market for us: Brand USA

As per Brand USA's Jackie Ennis, "In 2022, India was the fourth-largest source of international visitors, excluding Canada and Mexico, with 1.256 million visitors. This number was only about 15 percent down from our 2019 numbers, which were the highest we had seen. The spend from Indian visitors is also incredibly strong, making them an important market for us."

To market the US as a destination and increase the number of incremental visitors from India, Brand USA is determined to find a way to collaborate with Indian creators.

Time to make influencer eco system culpable for misleading promotions

This strategic lays the foundation for Efficacy Worldwide's future operations in South Asian markets and the Middle East. (Representative Image: Kyle Glenn via Unsplash)

The World Startup Convention episode puts the onus on influencer marketing agencies and the influencers themselves to check the authenticity of the products, brands and services they endorse.

IPL 2023 opening match on Disney Star sees sharp drop in TV ratings: Is the popularity of IPL on TV declining?

The highly anticipated opening match between Chennai Super Kings and Gujarat Titans failed to impress the audience, with a meager 22 percent reach [BARC, 2+ (Urban + Rural)] as reported by BARC. This marks a notable decrease from the reach recorded during the previous two editions of the IPL, which stood at 23.1 per cent and 18.3 percent respectively. (Image Source: Twitter handle of Indian Premier League - @IPL)

IPL’s opening match drop in ratings looks like a repeat of last year’s story.