Month: June 2023

DDB Mudra Group’s Aditya Kanthy on being a jury for Creative Effectiveness Lions

"I was struck by the passion for creativity from the clients on our jury. It made me feel optimistic about our business to see them fight for ideas and bravery in marketing." (Image sourced via Cannes Lions Website)

Aditya Kanthy, CEO and MD, DDB Mudra Group shares his experience of being a jury member for the Creative Effectiveness Lions at the Cannes Lions International Festival of Creativity.

Weekly Shorts: 5 unique 4th of July influencer marketing campaigns by brands

The 4th of July is indeed an important event for American families. But it is an equally essential marketing opportunity for brands to establish an emotional connection with customers. (Representative Image: Hugo Ruiz via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Storyboard18 Exclusive: Ex-Meesho brand head Luckee R. Saini launches The Growth Collective

The Growth Collective business model will include fixed fees or a retainer model, but it is also looking to pick up equity in companies and build them from the ground up.

The Growth Collective has worked with a variety of startup clients, including Bengaluru-based fintech startup CheQ, Y Combinator-backed healthtech startup Kindly, and smart price comparison app PrizWiz.

Cannes Lions 2023: Airtel and Leo Burnett India bag Gold in Brand Experience & Activation

Team Leo Burnett India with the Gold Lion Brand Experience & Activation.

Leo Burnett India also won a Silver in Creative Business Transformation Lions for Lay’s ‘Smart Farm’ campaign. The same work was awarded a Bronze in Innovation Lions. The agency also picked a Bronze in Creative Strategy Lions for P&G Whisper’s ‘The Missing Chapter’.

Cannes Lions 2023: Mondelez and Ogilvy India bring home Creative Effectiveness Grand Prix

Mondelez’s ‘Shah Rukh Khan – My Ad’ also received a Silver Creative Effectiveness Lion. (Pictured: Team Ogilvy India)

Mondelez’s ‘Shah Rukh Khan – My Ad’ campaign was ideated by Ogilvy India. Wavemaker India was the media agency on board. The brand also collaborated with DeltaX and Rephrase.ai for this piece.

Sony takes SEBI order seriously, will monitor developments that may affect Zee merger

The insolvency proceedings filed by IndusInd bank would have had great ramifications on the merger if not disposed of by NCLAT. The merger would have been stalled indefinitely as the creditors would have gained control and started scouting for a buyer.

Sony does not explicitly say that the deal is off, and legal experts indicated the process may get delayed.

What’s it like to be a first-timer at the Oscars of advertising?

In 2023, Goldman Sachs analysts estimated that the creator economy was a $250bn industry and could reach $480bn by 2027. Simon Cook, CEO, LIONS, said: “With potential growth of this scale, it’s crucial that the Festival plays a role in bringing together the platforms, the brands, the creators and the agencies, and a wider cross-section of the industry to have the most pressing conversations around how we co-create, collaborate and unlock greater value and progress for the wider industry in this space.”

From baguettes and croissants to high fashion and advertising marvels. Raghav Swamy, associate vice president – strategy, Leo Burnett India shares his first experience of the Cannes Lions International Festival of Creativity.