July 2023 – Page 18 – storyboard18

Zerodha’s Nithin Kamath on being a celebrity founder, creating content and more

The underlying technology under development will use a ‘gamified’ experience to foster habit creation for users while providing a playing experience on-court/ on-field like automated scoring, game highlights and ‘pro-sports’-like stats using computer vision & artificial intelligence.

Nithin Kamath, Founder and CEO, Zerodha talks to Storyboard18 about being a celebrity founder, creating content and why long term thinking is the advice he gives to budding entrepreneurs.

Mastercard’s Raja Rajamannar on AI and its impact on society

Raja Rajamannar, global CMO of Mastercard

Raja Rajamannar, global CMO of Mastercard talks to Storyboard18’s editor Delshad Irani about the urgent need to educate & sensitise regulators on AI & its impact on society and businesses.

Pullela Gopichand on badminton sponsorships, female athletes and more

Pullela Gopichand, Chief National Coach, Indian National Badminton Team

Pullela Gopichand, Chief National Coach, Indian National Badminton Team talks to Storyboard18 about the need for more sponsorships to support badminton players, rise of women player in the sport and the role digital media plays in creating awareness about sports in India.

Britannia Milk Bikis launches a region-specific ad campaign in multiple dialects of Tamil

There are multiple 15 second spots, each in a different Tamil Naidu dialect, micro-catering to each region.

Milk Bikis’s latest campaign shines light on the multiple sub-cultures within neighbourhoods and districts in Tamil Nadu.

Storyboard18 presents Brand Blitz Quiz: The ultimate showdown of brands, marketing and campaigns

Brand Blitz Quiz commences on August 20th, starting with the National Prelims - a software-based round. The excitement continues with 4 Regional Finals, leading to the Grand National Brand Blitz Finale, all live-streamed on CNBC TV-18's YouTube Channel.

Hosted online by quiz master Sai Ganesh, founder of India Wants To Know, Brand Blitz Quiz is India’s first panel business quiz show.

L’Oreal Paris makes Kendall Jenner global brand face

Kendall Jenner, the American model. is no stranger. She comes from the famous Kardashian-Jenner family. Jenner found popularity through the TV series ‘Keeping Up With The Kardashians’, in which she starred for 20 seasons. (Image Source: Lorealparisusa.com)

Kendall Jenner joins L’Oreal Paris to be the lead of the brand’s makeup campaigns starting in September 2023.

Obliterate gaming from the face of India as it goes against our social values: Gamer writes open letter to protest 28% GST

India's sizable youth population is identified as a driving force behind the gaming sector's growth, with India and China collectively contributing to 50% of the world's data traffic.(Representative Image: Onur Binay via Unsplash)

Gamer Deep Patel writes an open letter to the revenue secretary on behalf of the gaming community.

OTT platforms against new proposal for additional layer in self regulation

The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)

OTT content operates on a ‘pull’ model and is already subject to a comprehensive vetting process before being made available on online platforms.

Aalap Desai bids adieu to Dentsu India

Aalap Desai has been a part of the creative teams at Disney+Hotstar, Leo Burnett, JWT, DDB Mudra, Ogilvy, and Publicis Ambience too.

Aalap Desai had joined the India unit of the Japanese advertising network in 2018.

Out of the 8 crore plus creators in India, brands are currently engaging with a mere 20,000

As creators and brands continue to emerge, and the creator economy becomes more organized, it is projected that over the next two years, a staggering 10 lakh creators will be actively engaged in influencer campaigns (Representational Image via Unsplash)

Singapore-based creator tech company Animeta, in its report highlights the limited access brands have in the country.