August 2023 – Page 14

Did you know Twitter’s logo was inspired by an American basketball legend?

The company says, Particle Media, Inc.(PMI in short) is intended to redefine the way users consume web contents. It is a technology-driven interest-oriented content portal, “Interest Portal” in short, which facilitates users to efficiently define and explore their interests, evolves users’ interest by continuously learning from their interactions with the contents as well as the social circles, and algorithmically delivers the most personally relevant contents with respect to users’ interests. (Representative Image: Roman Martyniuk via Unsplash)

Twitter’s iconic ‘blue bird’, popularly known as Larry, was actually an inspiration taken from American basketball legend Larry Joe Bird.

Capri Global Holdings’ Capri Sports appoints all-women brand and commercial partnerships team

Along with UP Warriorz in the Women’s Premier League, the Bengal Warriors, Sharjah Warriors and the Rajasthan Warriors, fall into the Capri Sports family, that is a part of the Capri Global Holdings. (From left to right: Akanksha Bhatkar, Suvidha Dhalwani and Vinita Bhatia)

The team comprises Vinita Bhatia, V.P – brand and commercial partnerships, Suvidha Dhalwani, V.P – brand & commercial partnerships and Akanksha Bhatkar, senior manager.

Astrum Reputation Advisory appoints Sunil Lulla as chairman

In 2022, Sunil Lulla was appointed as the consultant advisor for India. As per a media report, he would continue to work in that position until Dentsu India appointed a permanent CEO.

Prior to this, Sunil Lulla was the chief executive officer of BARC India.

Tata Consultancy Services’ Nikhil Narayanan joins Pine Labs as creative head

Nikhil Narayanan holds a degree in computer science, and advertising, communication and management.

Previously, Nikhil Narayanan was the creative head at Tata Consultancy Services.

Little advertising secrets of the iconic Amul Girl

Sometimes the Amul topical ads get by without any formal approval by the client. Most of the time, the conversations would happen telephonically with the MD of Amul on the topical themes and they release them the following day. (Still from an ad)

Created by Eustace Fernandes, India’s favourite brand mascot and her first line ‘Give us this day our daily bread: with Amul Butter’ appeared on a few lamp posts in Mumbai.

Brands showcase support for Chandrayaan-3’s Vikram through social media

With this mission, India proves its mettle as a space power and joins the exclusive club of countries (the United States, the Soviet Union and China) that have managed to soft land on the Moon.

Brands like Swiggy, Myntra, Durex and others leveraged moment marketing and commended India’s landmark feat of moon landing.

WhatsApp launches new 3D anamorphic campaign at Mumbai’s Gateway of India

The display features peculiar symbols that represent Mumbai. From kaali-peeli taxi’s, popular street lamps, red pot-boxes to the fearless Gateway pigeons.

WhatsApp’s new campaign uses 3D anamorphic art to highlight its privacy features by showcasing the journey of a message sent through installations at Mumbai’s Gateway of India.

TRAI allots 7-day window for stakeholders to submit inputs on converged digital technologies and services consultation paper

This move by Godrej & Boyce positions the company to capitalize on the growing aspiration and digital payment-driven demand in smaller cities and towns (Representative Image: Vardan Papikyan via Unsplash)

TRAI will come up with their recommendation on the subject after receiving the final inputs from stakeholders.

BARC directed to provide raw-level data to broadcasters

IBDF's September 22 board meeting charted AGM plans for October 31.(Image sourced from Moneycontrol)

Stakeholders in the television business have long been looking at some changes that could be introduced in the television measurement system. One of the them is raw data.

Mastercard announces partnership with ICC; Becomes global partner of ICC Men’s Cricket World Cup 2023

In addition to the exclusive 24-hour pre-sale window, Mastercard cardholders will be able to avail a number of benefits. (Image by @BCCI via Twitter)

Mastercard’s tie-up with the ICC adds to the company’s prestigious international sports sponsorship portfolio which includes associations with the likes of UEFA Champions League and the PGA Tour.