Month: August 2023

Infosys onboards tennis star Iga Świątek as global brand ambassador

Infosys and Iga Świątek will also work together to create programs to inspire and empower young women around the world - for example, conceptualizing, and promoting programs to help women from underserved communities build careers in science, technology, engineering, and mathematics (STEM).

Infosys will now work closely with Iga Świątek’s team to build an advanced data analytics and video dashboard by leveraging AI to amplify her training and help rapidly evolve her strengths and match strategy through continuous learning.

Taru Kapoor moves on from Tinder

Taru Kapoor started her career as an intern at Bechtel and has worked across The Boston Consulting Group and Pocket Gems. She started her innings at Tinder in 2015 as general manager.

Prior to this, Taru Kapoor served as the investment analyst at Sequoia Capital India.

Zee-Sony merger likely to close in next three months

Ritika Nayyar, partner (mergers and structuring) at law firm Singhania & Co, said, "The approval for the merger was accorded on 10th Aug 2023 by the NCLT. Though one cannot predict the exact time to reach closure, it may take anywhere between two to three months, factoring in various post-approval compliances with the regulators such as ROC and SEBI and intimation to various statutory authorities such as Income Tax, GST and so on. Since the order of the NCLT is supposed to be filed with the ROC within 30 days of receipt of the order, we believe this is currently in process."

Ritika Nayyar, partner (mergers and structuring) at law firm Singhania & Co, discusses the challenges before and progress of the $10 billion Zee-Sony merger deal.

Explained: Eastman Kodak Company-JWT-O&M association; birth of the ‘Kodak Moment’

One of the key marketing tactics adopted by JWT was building a loyal customer base that would buy into the brand’s core values and its products repeatedly. Hence, the colour ‘yellow’ was used as a key element of the brand which appeared in most of the advertisements. (Stills from the ad)

In 1997, Ogilvy & Mather bagged not just the consumer imaging business but also the media duties of Eastman Kodak Company, which were worth $40 million and $260 million, respectively. Storyboard18 takes you through how O&M rose to Kodak’s expectations and a lot more.

Who are the Storyboard18 YoungGuns? Find out

YoungGuns is an annual recognition program that puts creativity and talent back in the spotlight.

Storyboard18’s YoungGuns is a celebration of talent – future-ready young professionals in advertising and marketing who are driving businesses and brands forward and bringing glory to India globally. YoungGuns – Class of 2023 was put together by our editorial teams through a selection process based on work/campaigns that have won global, Indian and regional awards in the past two years, giving India even greater creative clout the world over and setting a benchmark for the industry.

Infosys onboards tennis icon Rafael Nadal as ambassador for the brand

Infosys and Rafael Nadal’s coaching team are developing an AI-powered match analysis tool. This personalized tool will be available in real time to Nadal’s coaching team to simultaneously track insights from his live matches, when he is back on tour, along with historical data from his earlier matches.

Infosys’ partnerships with tennis have also extended to serve communities around the world, a good example being STEM (science, technology, engineering, and mathematics) education, made engaging through the lens of tennis, to enable young children to develop a deeper appreciation for STEM studies together with Tennis Australia.

Volkswagen’s Abbey Thomas on ‘You’re in a Volkswagen’ campaign, women being the major influencer, and more

In the ad film, the brand is the sole celebrity. Every frame highlights the prowess of the cars i.e. Tiguan, Virtus and Taigun, the safety factor involved, and the ease of convenience that comes along with owning a VW. (Stills from the ad)

The campaign ‘You’re in a Volkswagen’ encompasses the entire journey of experiences people have on a day-to-day basis.

OMD appoints Dileep Raj Singh as head of digital

Dileep Raj Singh will report to Charlotte Lee, chief executive officer of OMD APAC, and work closely with the team including chief strategy officer (CSO), David McCallen, and chief client officer (CCO), Sadhan Mishra, to drive and support APAC local markets as well as regional clients on digital, data and technology needs.

As HOD, Dileep Raj Singh will accelerate OMD’s digital leadership agenda, rooted in helping clients address their business challenges and digital ambitions.