Month: August 2023

Nationally loved Air India brand now has the vision and Tatas’ support to be internationally loved, says Prasoon Joshi

Prasoon Joshi (left) says that by blending emotion, innocence and magical realism, the film evocatively showcases the new identity of Air India. Every element of the film tries to communicate this, be it the story, the casting, the sound design or the music.

McCann Worldgroup’s Prasoon Joshi discusses behind-the-scenes nuggets and narratives that are shaping brand Air India’s transformation.

D2C surge: Traditional brands pivot for next-gen wallet share

Some companies like Hindustan Unilever Limited (HUL) launched their own D2C platform to serve consumers directly. The company has a diverse D2C portfolio that includes the UShop platform and 11 other dedicated brand websites. (Representtaive Image: Slidebean via Unsplash)

Dabur is one of many traditional brands that is looking for a slice of the D2C market. Analysts say that even big brands will eventually need unique products and the ability to stay in this market segment over the long term.

TRAI releases recommendations on DTH services license fee and policies: Key points to know

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

As per TRAI, in the highly competitive television distribution market, urgent measures are required for the DTH sector. The quick implementation of these recommendations will help the sector and enable all-round growth.

Who was the inspiration for ‘Sanjana’ in Pepsi’s iconic 90s ad with Aamir Khan and Aishwarya Rai?

After 1994, the brand worked with Prahlad Kakkar because of his associated work with veteran film director Shyam Benegal. Pepsi’s ‘Yehi hai right choice, baby’, was directed by late film director Mukul Anand and was released in 1992. It starred Bollywood actor Juhi Chawla. (Stills from the ad)

The ad that starred Aamir Khan, Mahima Chaudhary and Aishwarya Rai became a rage and many parents named their children Sanjana, Sanju for short.

Watch what happened when we quizzed Lloyd Mathias, Karthik Srinivasan and Sanket Audhi: Brand Blitz Quiz

Storyboard18’s first edition of Brand Blitz Quiz is getting truly national. Brand Blitz Quiz received over 600 registrations from different corners of India. From Shillong, Bokaro, Thrissur to Tezpur, Surat and Trichy, and from top metros cites in the country, Brand Blitz Quiz is bringing madvertising geniuses from over 80 cities together.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community. This special episode is packed with fun-facts and unheard stories.

Moneycontrol launches #BullishOnIndiacampaign to capture India’s rising economic might amid a global slowdown

‘Bullish On India’ will put a spotlight on India's vast economic landscape to provide investors, businesses, and readers with comprehensive insights into the factors propelling India's growth trajectory.

‘Bullish on India’ campaign highlights that the nation’s economy has not just endured challenges but has also thrived, ushering in a promising future. Through a collection of impactful industry stories, the campaign underscores India’s capability to sustain economic growth across diverse sectors.

Grapes bags digital AOR mandate for AcneStar

The scope of work includes services such as content planning, digital marketing strategy, social media management, search engine optimisation (SEO) and online reputation management (ORM), along with the agency offering its paid media services.. (Representative Image: Tom Briskey via Unsplash)

As per the mandate, Grapes will be responsible for the overall digital strategy and planning for AcneStar.

Asian Paints’ focus is on luxury; new entrants no worry: MD Amit Syngle

According to Amit Syngle, managing director & CEO, Asian Paints, "This year, with the Royale Glitz campaign, there are two superstars coming in, and marrying this with the top property in cricket is something we are looking at. We are going to be a very strong part of the Asia Cup and the World Cup. And we think, given our association, it will be very exciting to marry the two areas of getting the superstars and be in the thick of the action."

Asian Paints plans to increase ad spends by 15 percent this festive season, which coincides with the ICC Men’s Cricket World Cup. While the focus is on the luxury segment, the company isn’t worried by the entry of new competitors.

Storyboard18 YoungGuns: Less than a week to go!

Storyboard18 will honour the YoungGuns at a glittering ceremony in August. There will be insightful and nuanced conversations as marketing and business leaders come together for an exclusive gathering to encourage, support and celebrate the bold brand makers.

Aditya Kanthy, CEO, DDB Mudra Group, CVL Srinivas, country manager, WPP India, Dheeraj Sinha, CEO, Leo Burnett – South Asia and chairman BBH India, David Kohler, chair and CEO, Kohler Co, Amitabh Pande, chief consumer strategy & planning officer, Diageo India share why they’re excited about Storyboard18’s YoungGuns initiative.