YoungGuns: India is going through a phase of creative confidence, says Diageo’s Amitabh Pande

Pande highlights the tech revolution that we are witnessing, most notably fore-fronted by things like AI. “We are seeing these two kind of powerful revolutions happening in the most exciting country of the world and in that context YoungGuns is a great platform which is bringing both creative and tech revolution together and anchoring it on the people who are making it happen and celebrating them on a platform.

Amitabh Pande, Chief Consumer Strategy, Planning and Digital Officer says YoungGuns is a great platform which is bringing both creative and tech revolution together and anchoring it on the people who are making it happen and celebrating them on a platform.

Why TV and digital media companies are pursuing esports IPs?

While digital streaming platforms like Rooter and Loco have always streamed gameplays and tournaments, involvement of mainstream media in televising or streaming boosts the reach, recall and engagement of these events to a whole new level. Representative Image via Unsplash

According to experts, the biggest reason behind mainstreaming of esports is that it is now reaching a much broader and diverse audience, including those who have previously never been exposed to it.

PM Modi posts on Moneycontrol’s Bullish On India campaign; says India’s a beacon of hope

‘Bullish On India’ will put a spotlight on India's vast economic landscape to provide investors, businesses, and readers with comprehensive insights into the factors propelling India's growth trajectory.

‘Bullish On India’ will put a spotlight on India’s vast economic landscape to provide investors, businesses, and readers with comprehensive insights into the factors propelling India’s growth trajectory.

Healthy India | No-tobacco warning — here’s why the mandatory rule extended to OTT platforms

Prohibiting all forms of tobacco marketing aimed at the youth on social media is essential. Additional checks and balances must be reinforced to thwart the tobacco industry's relentless efforts to hook youngsters and replace consumers lost to tobacco-related diseases. (Representative Image: Mathew MacQuarrie via Unsplash)

The youth, the largest consumers of OTT content, are particularly susceptible to tobacco influence. With a staggering viewership of 658 million in India as of February 2022 and young adults aged 18-24 spending nearly 39 minutes daily on these platforms, the impact of this intervention can be profound, writes Dr. K Madan Gopal.

Prime series Made in Heaven called out by Tarun Tahiliani

Significant portions of the second episode of Made In Heaven were styled using clothes provide by Tarun Tahiliani studio.

Fashion designer Tarun Tahiliani condemned the OTT series Made in Heaven for showcasing a fictitious designer presenting clothes designed by Tarun Tahiliani studio.