August 2023 – Page 19

Elon Musk says block feature on X to be deleted, ‘it makes no sense’

X is currently expanding it safety and elections teams to focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats.

Elon Musk was responding to Tesla Owners Silicon Valley who has asked, “Is there ever a reason to block vs mute someone?”

Punt Partners looks to create a homegrown network in India’s martech space

The firm led by Madhu Sudhan emphasizes problem-solving for clients and aims to differentiate itself through its integrated offerings, data and tech capabilities, and a focus on martech.

Punt Partners is focused on strategic hirings across creative, performance, and martech areas.

Reckitt’s former CEO Rakesh Kapoor forms 12 Flags Consumer Fund

Rakesh Kapoor started his career with the maker of Durex and Dettol, Reckitt Benckiser, in 1987. At present, he is the non-executive director of NHS England (National Health Service). (Image source: Moneycontrol)

12 Flags Consumer Fund will focus on consumer health, wellness, pet and companion animal, nutrition and restaurants.

Amazon Pay launches ‘Bill Payments Ka Smarter Way’ campaign with Ayushmann Khurrana

A still from the ad

The campaign highlights the idea of how customers can enjoy a smarter, new-age way of managing all their bills at one place – with timely reminders for their bills that helps avoid late fines and penalties.

Gwalior Suitings: When the Pataudis saved a little lamb, the brand’s fortune changed

The commercial, which was shot on a 30 mm film and released on Doordarshan, went on to grace the cinema screens, too. “Cinema advertising was very popular during that period. We did 60 second versions for the cinemas. Thirty seconds, some 45 seconds and 15 seconds for television,” George Mangalath Thomas stated. (Stills from the ad)

‘The Lamb’ commercial, featuring veteran actor Sharmila Tagore and late former captain of Indian cricket team Mansoor Ali Khan Pataudi, set the tone for celebrity advertising. It was hailed as one of the early pioneers of celebrity advertising, and ran for seven years.

AI may take time to catch up with human intellect: Sprinklr CMO Arun Pattabhiraman

Arun Pattabhiraman, chief marketing officer, Sprinklr says, "In the realm of generative AI, I encounter two types of marketers: those who perceive it as a threat and those who are anxious about missing out on the generative AI wave. Both groups must recognise that the optimal approach is to embrace generative AI as a partner rather than a threat."

In an exclusive interaction with Storyboard18, Arun Pattabhiraman, chief marketing officer, Sprinklr talks about generative AI scope in marketing, enhancing customer experiences and key trends in customer management space.

Print advertising gains momentum in H1 2023; brands seen boosting festive ad budgets by up to 15%

As per TAM numbers for the first half of the year, the top sectors dominating the print advertising landscape in the first half of 2023 came from diverse interests. The education sector claimed the lead with a substantial 19 percent share, emphasising its commitment to reaching a wide audience. Following closely, services and auto industries secured the second and third positions with 16 percent and 11 percent stakes, respectively.(Representational image via Unsplash)

Between January and June 2023, a total of 51,000 advertisers with 67,000 brands exclusively advertised in print.

Taco Bell has established itself as one of the most innovative QSRs in the country: Gaurav Burman

Gaurav Burman, director, Burman Hospitality Private Limited, Taco Bell’s exclusive franchise partner in India, said, "As we continue to expand our footprint across the country, it becomes imperative to bring about an offering that bridges the gap between the rich flavours of Indian cuisine and the beloved taco concept Taco Bell is renowned for." (Image source: CNBC-TV18)

The restaurant, which has introduced an Indian desi menu, this will be accompanied by a digital campaign unveiled across social media platforms.

What Bata’s potential deal with Adidas teaches us about retail, marketing and collaborations

Bata until now has been selling its own brand while competing with other larger players. So, on the face of it, it may seem absurd to sell a competing brand in your store. (Representative Image: Pablo Zuchero via Unsplash)

With the average age of consumers reducing, Bata has planned to tap into latest trends with their new concept Sneaker Studios now implemented in 565 stores out of 2,100. Sneakers are about a fourth of Bata’s overall sales, their long-term target is to get 50 percent sales from informal shoes.

NCLAT grants hearing to IDBI Bank for insolvency proceedings against ZEE

In its suit filed in Delhi Sessions Court, ZEE had argued that the article published on 21st February 2024 by Bloomberg, was false and factually incorrect, with a pre-meditated and malafide intention to defame the Company. (Image source: Moneycontrol)

IDBI Bank’s petition alleges that Zee had previously committed to guarantee loans issued to Siti Networks via a DSRA guarantee.