Month: August 2023

Coca-Cola appoints Irene Tan as Vice President – Human Resources

Irene Tan joined the company in 2012 in Singapore as a talent sourcing consultant for the Asia Pacific Group. She became the lead talent acquisition partner for Greater China and Korea and moved to Shanghai.

Irene Tan’s responsibilities will include accelerating INSWA’s growth by recruiting future-ready talent, performance enablement and employee development for the company in India and Southwest Asia.

Creativity meets tech: Storyboard18 YoungGuns

Storyboard18 will honour the YoungGuns at a glittering ceremony in August. There will be insightful and nuanced conversations as marketing and business leaders come together for an exclusive gathering to encourage, support and celebrate the bold brand makers.

Josy Paul, chairman and chief creative officer, BBDO India, Vaishali Verma, chief executive officer, Initiative and Arun Iyer, founder and creative partner, Spring Marketing Capital share why they’re excited about Storyboard18’s YoungGuns initiative.

YoungGuns: Birth of new stars; a result of collision of young and not-so-young guns, says Josy Paul

According to Paul, the future of creativity lies in tapping into the immense power of community, and conversation. Both community and conversation are the truths of the future. (Representative Image by Kelli Tungay via Unsplash)

Josy Paul, chairman and chief creative officer, BBDO India, addresses Storyboard18’s YoungGuns celebrations and states that it is an intravenous injection of fresh blood, new energy, and a different point of view.

Advertising agencies allegedly offering unauthorized discounts on INS member publications’ ad inventory

Earlier, Anurag Singh Thakur, Minister of Information and Broadcasting, had launched the Press Sewa Portal, the online portal of the Press Registrar General, for receiving various applications as mandated by the new Act.

INS wrote to all accredited agencies advising them to refrain from doing the same which could otherwise attract consequences like disaccreditation.

TRAI issues consultation paper on regulatory framework for broadcast, cable service review

The consultation paper on the new broadcast policy will be released within the next few days, said the TRAI chairman. He added that Telecom Regulatory Authority of India has completed the process of pre-conversation for a broadcast policy. (Image sourced from Moneycontrol)

Written comments on the consultation paper are invited from the stakeholders by 5th September 2023.

Yashraj Mukhate: The best jingle is when audience don’t realise that it is an ad

The video has taken many by surprise, impressing them with its innovative approach.

Yashraj Mukhate is probably best known for the ‘Rasode Mein Kaun Tha’ meme fest. What is not very well-known is that Mukhate started his career composing jingles for brands and corporations. In a conversation with Storyboard18, Mukhate spoke about the filters in brand endorsements, the use of musicians by brands, and a lot more.

Disha Patani joins Insight Cosmetics as brand ambassador; promotes holistic beauty and safe skincare

Patani's dedication to fitness and overall well-being aligns with Insight Cosmetics' mission of offering a wide range of safe and toxic-free products for all beauty enthusiasts.

As the face of Insight Cosmetics, Disha Patani champions the cause of using products that enhance one’s beauty without compromising skin health.

Havas Creative’s Mark Sinnock on consumer-marketer relationships, CMO’s focus on ROI, fancy designations and more

Mark Sinnock, global chief strategy, data & innovation officer, Havas Creative

Mark Sinnock, global chief strategy-data and innovation officer at Havas Creative, offered crucial insights during an interview with Storyboard18’s Shibani Gharat. The discussion covered a range of compelling topics, including the evolving dynamics between advertisers and consumers, the challenges strategy professionals encounter while navigating an ever-changing world, the influence of CMOs prioritizing ROI and data… Continue reading Havas Creative’s Mark Sinnock on consumer-marketer relationships, CMO’s focus on ROI, fancy designations and more

Vi partners with Mumbai’s Dabbawalas to test Vi GIGAnet

While they tested the network in areas with good experience, based on their feedback, a team of Vi network engineers continued to reinforce the network in locations from where they reported weaker experience. (Stills from the ad)

Partnering with Dabbawalas, Vi got them to torture test Vi GIGAnet to understand where the network was seamless and where it needed strengthening on parameters such as data, voice calling, video streaming, gaming etc.