August 2023 – Page 32

Barbie crosses $1 bn at global box office: Breaks record for female directors but struggle persists in Indian market

On Friday, August 5, 'Barbie' managed to garner approximately Rs 1.50 crore, showing a consistent decline in its collection over a period. The cumulative earnings for 'Barbie' now stand at Rs 40.67 crore in India. (Image source: Moneycontrol)

Led and produced by Robbie, the film has maintained its grip on the top spot for three consecutive weeks, and its journey is far from over. It achieved the $400 million milestone in the US and the $500 million milestone internationally at a pace that outpaced even the Harry Potter series from Warner Bros.

How Tata Tea spun a yarn of cultural pride this Independence Day with Desh ke Dhaage campaign, reveals Puneet Das

Each pack serves as a radiant canvas, bringing alive the artistry of Indian craftsmen and their timeless creations. From the Benarasi Silk in Uttar Pradesh to the Kanjeevaram from Tamil Nadu, from the Muga Silk of Assam to the Paithani of Maharashtra, to PhulkarI of Punjab, each handloom spins a yarn of cultural pride.

Tata Tea Premium celebrates the art form of handlooms through the Desh Ke Garv initiative and chooses iconic singer Usha Uthup as the voice of the Desh Ke Dhaage campaign.

OnePlus’s Navnit Nakra joins Pine Labs as Chief Revenue Officer

Navnit Nakra started his career at Citi as manager - risk analytics and credit operations. He rose to the ranks to head the investment banking company as regional lead - e-commerce and looked after the India, Greater China and the Korea region.

Previously, Navnit Nakra led OnePlus as chief executive officer.

Kartik Aaryan collaborates with Manforce condoms to empower youth with consent education

Its can even power up laptops and thus, makes the Urbn chargers a no-brainer for young couples who are always on the go. (Image sourced from Moneycontrol)

Mankind and Kartik Aaryan share a common vision of promoting meaningful conversations and dialogues surrounding consent in their latest campaign “Apne partner se puchho”.

Powered by Raj Shamani’s House of X, celebrity chef Sanjyot Keer’s YFL Home aims to empower home cooks with precision and innovation

Through this collaboration, Keer aims to inspire Indians with the luxury of high-performance home appliances that champion every kitchen to be beautiful.

With its second creator brand launch, House of X ventures into the kitchenware segment in an attempt to enable the passionate Indian cooking community with cutting-edge products.

SEBI and Finfluencers: Regulator’s “nudge” a correction in the wild market of India’s financial influencers

Dabur's consolidated revenue is expected to register mid-single digit growth during Q4 FY24. (Representative Image: Mathieu Stern via Unsplash)

SEBI’s crackdown on finfluencers is a timely intervention nudging them to tread more carefully, writes Kunwar Raj, a financial content creator and founder of fintech firm Unfinance.

Dentsu Creative India hires Aneesh Jaisinghani as senior group executive creative director

Prior to this, Aneesh Jaisinghani was the senior executive creative director at Cheil India, where he successfully led Samsung's mobile business.

Aneesh Jaisinghani will be reporting to Joy Mohanty, chief creative officer – North, Dentsu Creative India.

Connected-TV booming: Convenience drives viewers to CTVs, addressability drives advertisers

The Ministry, in accordance with Regulation 15(1) of the Interconnection Regulation, 2017, mandated that every distributor of channels must conduct an annual audit of their system. (Representative Image: Piotr Cichosz via Unsplash)

A deep dive into the connected TV ecosystem, the measurement factor and potential for advertisers.

Publicis Groupe’s BBH has won the integrated creative mandate of Microtek

On Wednesday, SAT instructed SEBI to submit its response by September 4 in response to an appeal lodged by Punit Goenka, the promoter of ZEEL. The tribunal has scheduled a hearing for the case on September 8. (Representative Image: Anastase Maragos via Unsplash)

The agency, BBH India will leverage its multi-disciplinary approach, combining creativity, strategy, and data-driven insights, to develop innovative campaigns across various platforms.

Bombay Shaving Company refreshes logo as it eyes bigger share of offline market

The company explains that unlike most consumer brands, which typically have one or two syllables, their brand name has seven syllables. As a result, the brand identity needs to be compact and concise.

The objective is to transition from a digital-first brand to an offline brand that appeals to a wider consumer base. The new visual identity must look impressive on supermarket shelves and grab the attention of shoppers.