Keep up with all the key business wins and the account movements.
Month: August 2023
CXO Movement: Exec movements at Bajaj Auto, Nykaa, Microsoft, DDB Mudra, Bata and more
Executives move in the world of brands and agencies.
Generative AI is good, not excellent yet: Jack Swayne, Global CEO, mSix&Partners
Jack Swayne, Global CEO of mSix&Partners, a GroupM agency, on the skills media agencies need to hone in today’s times.
Blinkit vs Blinkhit: SC rules in favour of Zomato’s grocery delivery arm in trademark dispute
Blinkhit had filed a suit alleging trademark violation against Zomato-owned Blinkit.
Elon Musk’s X can’t pay Blue subscribers their ad revenue-share on time
Elon Musk tweeted or Xed: Interest in ad rev share by content creators has far exceeded our expectations, so will take a few more days to process.
Bookstrapping: Supermindful by Eliza Lay Ryan
Supermindful by Eliza Lay Ryan is a book that attempts to teach readers to be not only creative but also has insights to be a better person. Bookstrapping rating: 3.5 Stars.
‘Media charter is a prescriptive piece to promote transparency’: Sunil Kataria, chairman, ISA
What about the Indian Society of Advertisers (ISA) media charter has rankled the ad agency ecosystem?
Anant Maheshwari joins Honeywell as President and CEO, to lead high growth region
Maheshwari returns to Honeywell with more than a decade of experience working in Honeywell’s high growth regions and most recently leading Microsoft India for seven years.
Weekly Shorts: How brands can accelerate engagement through paid promotions
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
DDB Tribal appoints Purva Ummat as Group Creative Director
In Purva Ummat’s decade long career, she has also worked on brands such as Aditya Birla Group, Paytm First Games, Marico. Her journey as a creative leader began early with agencies such as Dentsu Creative, McCann Worldgroup and Ogilvy.