October 2023 – Page 38

Elon Musk plans to turn X Corp into an everything app; experiments with a new game video stream feature

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

Sharing similarities with Twitch, this service is currently accessible only to the premium subscribers of X.

Tom Hanks warns people against dental ad using an AI likeness of him

Speaking with The New York Times, A Meta spokesperson said that the ads were, "against our policies to run ads that use public figures in a deceptive nature in order to try to scam people out of money". (Image source: Moneycontrol)

Hanks said that he had “nothing to do with” the ad.

Luxury brand Jimmy Choo ropes in actor Ananya Panday as brand ambassador

Panday joins the ranks of global personalities who have represented Jimmy Choo over the years.

Ananya Panday is the youngest Indian actor to represent this prestigious international brand.

redBus rolls a marketing campaign featuring actor Allu Arjun

The campaign further deliberates on two major aspects of the bus seat reservation process that makes a huge difference to travellers - the option of selecting the desired seats, as well as the discounts on offer. (Still from the ad)

The campaign’s narrative connects with redBus’ broader messaging of ‘Apno ko, sapno ko kareeb laye’.

PepsiCo collaborates with Google Pay; introduces a cashback offer on Lay’s, Kurkure and Doritos’s purchase

To avail the benefit, users can find the promo code inside the pack and redeem it on the Google Pay App. Once the code is claimed, users can enjoy cashback of up to INR 20 and INR 30 (on purchase of packs with INR 20 and INR 30, respectively). Each participating user has the opportunity to redeem the offer up to three times. (Stills from ads. Image source: Frito Lay's India, Kurkure, Doritos India via YouTube)

Users can now benefit up to INR 20 and INR 30 cashback on the purchase of Lay’s, Kurkure, and Doritos packs priced at INR 20 and INR 30, respectively.

Britannia forays into metaverse

The metaverse experience includes cafes of Italy to the streets of New York, landscapes of Vietnam, and traditions of Turkey, alongside an exploration of the BiscafeLand.

The Britannia Coffeeverse aims to provide the youth with a fresh and engaging experience, thereby encouraging their active participation in this digital realm.

Wieden + Kennedy bolsters their leadership team; appoints Snigdha Bose and Tania Dey

Snigdha Bose and Tania Dey bring with them skills in customer experience roadmaps and building omnichannel brands. (From left to right: Snigdha Bose and Tania Dey)

Snigdha Bose and Tania Dey have been welcomed aboard the Delhi and Mumbai offices respectively.

Lawsuit filed against Elon Musk’s X by agency ‘X Social Media’ over trademark infringement

What has made the situation worse is that Google results of 'X Social Media' rank lower in search results as opposed to the microblogging platform that ranks at the top. (Image via Unsplash)

The complaint by Florida based social media ad agency mentioned that since Twitter was rebranded as X, it led to confusion amongst the consumers as they misunderstood that the agency was somehow in association with Musk’s X.

Piyush Pandey brought Indian middleclass soul to Indian advertising: Madhukar Sabnavis

"He pushed us to see the world as a standard and not just be content with being the best in India. But for me and others who worked closely with him, he taught us that while research is important, we must never forget we ourselves are consumers and people, and our experiences and observations also matter," Madhukar Sabnavis on Piyush Pandey.

Madhukar Sabnavis, former vice chairman and director, client relations, Ogilvy, talks about Piyush Pandey’s influence on Indian advertising.

Netflix could be preparing to challenge Rs 196-crore tax demand amidst dispute panel’s ruling

The ad-supported plan was launched by Netflix in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US. (Image by ibault Penin via Unsplash)

The move follows the Dispute Resolution Panel’s (DRP) recent ruling in favor of the department, upholding the tax demand raised by its international taxation wing.