December 2023 – Page 22

Avinash Pant, Meta’s former marketing director, joins Red Bull

As reports suggest, Meta has taken the decision to roll out end-to-end encryption for Facebook Messenger.

Avinash Pant, who began his career at The Coca-Cola Company has also worked in companies like The Walt Disney Company, Nike India and Red Bull prior to joining Meta.

Notice Period Catch: What’s an appropriate notice period for outgoing agency executives?

Ad agencies get rocked and shocked when they are hit abruptly by people changes, and don’t typically cope well with these changes, given that the ad business is heavily personality-driven. (Representative image via Unsplash)

With a dearth of good talent, advertising agencies have become rigid with their exit policies. Experts think this is a counterproductive process.

Elon Musk demands Disney’s Bob Iger be fired; Advertising exodus at X continues

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

At an event in New York recently, Musk demanded that Iger be fired from Disney immediately.“Walt Disney is turning in his grave over what Bob has done to his company,” Musk said in a series of posts after the company stopped advertising on X.

Jubilant Agri and Consumer Products’ CEO Manu Ahuja dies

Before taking up the position, Manu Ahuja was associated with ASSA ABLOY Asia Pacific as president of South Asia. (Image source: Moneycontrol)

Manu Ahuja also worked at Whirlpool and Akzo Nobel in the past.

Coca-Cola India forays into the alcohol beverages segment with Lemon-Dou

During the recent ICC Men's Cricket World Cup India 2023, Thums Up and Limca Sportz were the exclusive beverage and sports drink partners, activating a host of online and offline fan engagement activations. (Representational image by Maximilian Bruck via Unsplash)

Coca-Cola India has begun pilot testing Lemon-Dou in Goa and parts of Maharashtra.

India-Bharat name debate: EAM S Jaishankar says ‘Bharat is a belief and an attitude’

The minister went on to state that the contemporary world cannot just have one or two powers and highlighted that the world is heading towards multipolarity in greater insecurity and more protectionism, as per reports. (Image sourced via CNBC)

The external affairs minister was speaking at the 96th Annual General Meeting (AGM) of the Federation of Indian Chambers of Commerce and Industry.

AdEx to see 30-40 percent surge with Q1 2024 political advertising boost: R. Venkatasubramanian

R. Venkatasubramanian stated, "Cultural diversity and diversification of media channels with adoption of the digital revolution has opened up new avenues for advertising. India's passion for cricket and Bollywood has made sports and entertainment marketing a significant avenue for advertisers. The rapid growth of e-commerce players and burgeoning middle class with increased disposable income has created a larger consumer base. E-comm advertisers target this segment with tailored campaigns for products and services, driving the demand for advertising space."

R. Venkatasubramanian, managing director – Havas Play and president -Investments – Havas Media talks about the changing media landscape and the top trends of 2023.

CXO Moves: Exec movements at Wakefit, Volvo Car, Grey Group and more

Amanjit S holds a degree in 'Strategic MR for Effective Marketing' from MICA. (Representative Image: Martino Pietropoli via Unsplash)

Executives move in the world of brands and agencies.

AI Regulations: EU reaches historic agreement on landmark legislation to regulate Artificial Intelligence

The landmark political agreement makes the EU the first major world power to enact laws governing AI. Trailing the EU in AI regulations are countries such as China, the UK and the US, and major G7 democracies that are also formulating their own AI regulations. (Representative Image: Christian Lue via Unsplash)

The European Unions’ landmark rules for governing AI use for governments and regulations for systems like ChatGPT are the world’s first.

Bookstrapping: Enough by Cassidy Hutchison

The memoir is almost everything that you would readily believe about Donald Trump, reviews Reeta Ramamurthy Gupta. (Image source: Amazon)

In Enough by Cassidy Hutchison, the author touches upon the combination of youth and conscience, facts about the former US President Donald Trump, the unpredictability that her father bought to her life and a lot more.