March 2024 – Page 28 – storyboard18

WPL 2024: Zomato, Zepto among others capitalise on RCB win

At the Arun Jaitley stadium in Delhi on March 17, Royal Challengers Bangalore (RCB) defeated Delhi Capital. (Image source: Royal Challengers Bangalore via X)

Right from Swiggy, Zomato and Zepto, brands jumped on the bandwagon to celebrate RCB’s win.

Havas Media Network appoints Shaktipriyo Sikdar as head of digital services – South, India

During his stint at Emami, Shaktipriyo Sikdar's skills ranged from paid advertising, growth strategies, display advertising, analytics, acquisition marketing, marketing technology, paid search strategy, paid search campaigns, consumer behavior and team management.

Shaktipriyo Sikdar was previously the head – digital marketing at Emami.

P&G India’s MD LV. Vaidyanathan resigns; Kumar Venkatasubramanian to take over as MD on May 1

In 2020, Kumar Venkatasubramanian was elevated to the role of CEO ‐ P&G Australia and New Zealand where he has delivered record business performance through strong category growth. Over the years, he has led large and diverse teams, with extensive leadership experience to complement his strong business acumen. (From left to right: LV. Vaidyanathan resigns and Kumar Venkatasubramanian)

P&G India’s Board of Directors have approved the appointment of Kumar Venkatasubramanian as Managing Director of P&G India for a period of five years effective May 1, 2024. Current MD LV Vaidyanathan will be leaving the Company to pursue other interests.

Why Radhika Gupta remembered the time she almost fainted in school

Reflecting on Bhagat's experience, Gupta acknowledged the dual nature of the sharks on Shark Tank India – formidable in their pursuit of investments yet compassionate and supportive towards budding entrepreneurs. (Image sourced via Edelweiss website)(Image sourced via Edelweiss website)

Shark Tank India judge and MD and CEO of Edelweiss, Radhika Gupta recently shared a vulnerable moment when she nearly fainted during a public speaking presentation in her school days but conquered the moment and emerged as a champion.

Rathikant Basu, who ‘fathered the satellite TV revolution in India’, dies at 82

Rathikant Basu has also held positions at Doordarshan and Department of Electronics as Director General of Doordarshan and Additional Secretary (1993-1996), Ministry of Information and Broadcasting, and later as the secretary. (Image source: YouTube)

Rathikant Basu, who was 82, was also the executive chairman of Star India between 1996 and 2001.

Havas Media India partners with KlugKlug to elevate influencer marketing for brands

The report states that marketers should collaborate with agencies that prioritize authentic, data-driven influencer strategies, offer real-time monitoring and insights, and prioritize brand safety. (Representative Image: Laura Chouette via Unsplash)

The solutions offered by KlugKlug for Havas Media Network India include empowering the agency with the possibility to build influencer affiliate programmes by using KlugKlug’s affiliate features. Additionally, the partnership includes advanced geo-filters that enable Havas to gain access to 400+ tier 2 and 3 cities with regional and vernacular influencers.

Microsoft-backed LinkedIn to introduce gaming on the platform

The United States has the most LinkedIn members, followed by India and China. According to the research group Insider Intelligence, LinkedIn's annual advertising revenue increased to nearly $4 billion in 2023, up 10.1 percent. (Image source: Unsplash)

LinkedIn’s annual advertising revenue increased to nearly $4 billion in 2023. The introduction of gaming experiences is to help the platform boost engagement and excitement.