March 2024 – Page 29 – storyboard18

IPL 2024: Dream11 targets big growth with new campaign; can it repeat last year’s 55 mn user haul?

"While there might be a brief lull after the World Cup, cricket consumption, particularly T20s, shows no signs of slowing down. Viewership numbers suggest a strong season ahead,"said Mudaliar

Dream 11 just launched the ‘Team Se Bada Kuch Nahi’ campaign for IPL 2024, featuring a long line of celebrities from Rohit Sharma to Suneil Shetty. Together with another campaign starring Varun Dhawan and Kareena Kapoor, Dream11 hopes to add new users while hyper-engaging existing ones on the fantasy platform.

CXO Moves: Exec movements across Airtel Payments Bank, Talented, Flipkart, Metro Brands and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Neeraj Jha, Anuj Bansal, Jaibeer Ahmad and Roch D'Souza)

Executive moves in the world of brands and agencies.

Ads can now be shot for free on govt land in Maharashtra

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

While waiving off charges for shoots at state-owned public places, the government resolution (GR) stated that a security deposit of Rs 40,000 will have to be paid for ad shoots.

BCCI secretary Jay Shah clarifies, ‘complete IPL will happen in India only’

Jay Shah's statements followed a news report that hinted at the possibility of the tournament being relocated to the United Arab Emirates (UAE), with Dubai being highlighted as a favoured venue. (Image source: Jay Shah via X)

Jay Shah is quoted as saying, “Complete IPL will happen in India only. BCCI is working on the full schedule and will make it public soon.”

Tata Group-owned Air India to layoff 200 amidst corporate restructuring

We are building Air India as a 'Global Airline with an Indian Heart'.

The laid off staff are those who had not taken voluntary retirement schemes or availed reskilling opportunities provided by Air India, the airline said.

Lintas’s former vice chairman Fali Vakeel passes away

Throughout his career, Fali Vakeel witnessed the evolution of the advertising industry. He was titled as the 'Last of the Mad Men in Indian advertising,' by his colleagues and peers in the industry.

Even after Fali Vakeel’s retirement as vice chairman of Lintas, Fali Vakeel remained deeply intertwined with the agency, serving as the Trustee of its Employee Welfare Trust.

Hello Electric Era? Can manufacturers rise to the electric challenge?

In the short-term, OEMs are likely to continue the shift from performance-centered to price-centered EVs as the market slows, leveraging strategies to expand sales of cost-effective EVs with Chinese LFP batteries.

The govt’s policy’s focus on 50 percent domestic value addition within a short time frame might incentivize companies to simply assemble imported components rather than invest in full-fledged local manufacturing; and lower import duty may initially favor imported EVs, potentially slowing down the initial growth of domestic EV production.