Throwback: Melody – very very chocolatey

Decades later, Bollywood movie Chichhore made this classic line contemporary again. The movie character, played by Sushant Singh Rajput, asks a canteen staff member, “Yeh aloo hai yah kaddu?” and the staff member replies, “Melody khao, khud jaan jao”.

Melody today remains a part of the bouquet of other confectioneries that Parle offers, but retains its unique place in the hearts of the customers.

Bookstrapping: India’s Most Fearless – true stories of extraordinary courage

These ‘as-yet-untold stories’ are edge of the seat phenomenon. (Representational image: Mitul Gajera via Unsplash)

‘India’s most fearless’ – now a trilogy of books honouring our men in uniform. The third book features ten true stories, providing glimpses of the incredible heroism of Indian soldiers. Bookstrapping Rating: 3.5 stars.

Biz Moves: Enormous, Contract, Publicis Groupe come out on top

Topping LinkedIn's list CRED, valued at $6.4. The fintech startup is also setting new benchmarks for employee well-being by offering benefits such as ElderCare, egg freezing, and one-on-one support for mental wellness to its employees. (Representational image via Unsplash)

Keep up with key new business and account movements in the advertising and marketing world in Storyboard18’s Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.

Simply Speaking: A brand mosaic and the little things that make it

Distinctive assets make brands much more recognizable by the public. You don’t even need to mention its name for it to be remembered. (Representational image: Giulia May via Unsplash)

Think of Netflix’s “ta-dum”, Tiffany’s patent colour, Coca-Cola’s red or Nike’s swoosh. Then think if you recall anything more. Do you need to?

Plagiarism row: HDFC Bank’s Vigil Aunty campaign accused of being lifted

Created by advertising agency Kinnect, HDFC Bank's ‘Vigil Aunty’ is accused of being "plagiarised" from author and artist Appupen's character that was created in 2016 for the Indie satire comics called Halahala.

The campaign titled ‘Vigil Aunty’ is accused of being plagiarised from author and artist Appupen’s character that was created in 2016.

Your story is our story

For the past two decades, your stories have propelled us and so today, we'd like to invite you to tell a new story - our tale. And it's yours as much as it is ours. (Representational image via Unsplash)

Help us tell our story, your way. Whether it’s art, copy, a meme or even a short video – pick your medium and become a part of Storyboard18’s community campaign.

EVolve 2022: Industry needs to focus on measures to make reliable products: Ather’s Nilay Chandra

Rather than pointing fingers at how things are blown up in the EV category which might be true, the industry needs to focus on measures to make reliable products. Once consumers see evident action being taken by all players then half of the problem will be solved and then we could do myth busting exercises, says Nilay Chandra

Exclusive: Nilay Chandra, VP – Scooter Business, Ather Energy, on evolving EV marketing strategies