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Malvika Mehra joins The Good Glamm Group as chief creative officer

Dharma might be the first of many such tie-ups for the nine-year-old Good Glamm. (Image source :Moneycontrol)

Malvika Mehra is the latest in a long list of ad executive to switch over to the client side in recent years.

Mast & Meh: Gillette, GoDaddy, KFC, Livon, Digit Insurance, Rummy Circle – who came out on top?

A still from KFC India's ' Yeh snack nahi drama hai' ad.

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads.

Stacks & Strategies | Programmatic audio ads: Are advertisers and users listening?

Smart home brands in India have been innovating to launch locally relevant smart devices such as tube lights, ceiling fans, IR blasters, and smart strips that cater to Indian home environments.

The space can unlock newer capabilities if audio platform providers can innovate more.

The Great Skills Reset: Are you a ‘da Vinci marketer’?

The Leonardo da Vinci kind of people are those who can use their analytical left brain and creative right brain equally well. (representational image: Mika Baumeister via Unsplash)

“When you find those rare Leonardo da Vinci marketers, over-promote them, over-reward them, keep them in the company at whatever cost,” says Mastercard’s global CMO Raja Rajamannar

Personalisation – Myths And Facts

A still from the panel discussion

Experts talk about personalisation of advertising and how effective it is in today’s day and time.

CXO Moves: Moving in, up and out to the client’s side

(Representational image: Michele Bitetto via Unsplash)

Keep up with all the key people movements in the marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out and in-between in the past week.

Unfiltered credit where credit is due

As an industry, we can do better to celebrate creators more. (Representational image: Vlad Hilitanu via Unsplash)

Hear from one of the makers of India’s most-awarded campaign ever – The Unfiltered History Tour, at the Cannes Lions about the culture of credit sharing in the new generation of Indian advertising.

Bookstrapping: Unsung Genius – A life of Jagadish Chandra Bose

A picture of Jagadish Chandra Bose in the May 1920 edition of 'Popular Science' magazine. During his lifetime, Bose received many accolades, but not the Physics Nobel Prize, which some say should have been shared with him. (Image via Wikimedia Commons)

The key message in ‘Unsung Genius’ by Kunal Ghosh revolves around Bose’s enthusiasm about bringing the study of science to the masses and his passion for scientific education and public lectures, despite his failing health. Bookstrapping Rating: 3.5 stars

Making of VMLY&R India’s Grand Prix winning campaign

Maxx Flash and VMLY&R claim that the packaging of The Killer Pack is lined with 5% Active Probiotic Bacillus thuringiensis, which kills mosquito larvae when disposed of in garbage dumps, thus helping to break the cycle.

Mukund Olety, CCO, VMLY&R India and Arpan Jain, ECD, VMLY&R Commerce India on winning a Grand Prix at Cannes Lions, making of Lion-winning campaigns, and the advertising trends that will shape the rest of 2022.

Stacks & Strategies | The Game of MadTech and Data

Companies need new technologies that can help navigate the complex customer journeys. (Representational Image via Unsplash)

The amalgamation of AdTech and MarTech (Madtech), the Google antitrust lawsuit and privacy issues that trouble the consumers are some of the concerns which are being faced by this industry.